Ahead of Super Bowl LVI, SBC Americas caught up with several sports betting industry executives to understand how they’ve approached this year’s game.

Super Bowl LVI: Betting trends to emerge from the Big Game

The biggest event in the US sports calendar presents huge opportunities for the legalized sports betting operators to attract new customers and achieve business...
Kindred has announced two enhancements of its betting product, leveraging Kambi’s sports betting services whilst working to boost its own racing platform.

Kindred expands sportsbook partnership with Kambi

Kindred Group has announced two enhancements of its sports betting product, leveraging Kambi Group’s sports betting services whilst working to boost the scope of...
Sports betting technology firm PlayUp has agreed to become the first sports gaming partner of Panther City Lacrosse Club.

PlayUp becomes sports gaming partner of Panther City Lacrosse Club

Sports betting technology firm PlayUp has agreed to become the first sports gaming partner of Panther City Lacrosse Club.In a deal believed to be...
The International Betting Integrity Association (IBIA) has announced it is launching its integrity monitoring service in the US and Canada. 

IBIA to launch integrity monitoring service in US and Canada

The International Betting Integrity Association (IBIA) has announced it is launching its integrity monitoring service in the US and Canada. Endorsed by FanDuel and DraftKings,...
Kindred has reported its year-end financials, with CEO Henrik Tjärnström declaring 2021 “a strong year despite a slightly more challenging fourth quarter”.

Kindred calls 2021 ‘a strong year’ despite challenging Q4

Kindred Group has reported its year-end financials, with CEO Henrik Tjärnström declaring 2021 “a strong year despite a slightly more challenging fourth quarter”.The group...
Gambling.com Group has announced its preliminary financial results for 2021, declaring that it expects its North American revenue to grow by approximately 90%.

Gambling.com Group expects 2022 to be ‘another brilliant year’

Gambling.com Group, a provider of player acquisition services for the regulated global online gambling industry, has announced its preliminary financial results for 2021, declaring...
Rush Street Interactive (RSI) Inc has announced that its BetRivers sportsbook is an official partner of the NBA’s New Orleans Pelicans.

BetRivers sportsbook partners with New Orleans Pelicans

Rush Street Interactive (RSI) Inc has announced that its BetRivers sportsbook is an official partner of the NBA’s New Orleans Pelicans.  The new partnership will...
SCCG Management has agreed to a partnership with Odds AI to help it grow within the North American sports wagering markets.

SCCG Management to help Odds AI with its North American growth

SCCG Management has agreed to a partnership with Australia-based company Odds AI to help it grow within the North American sports wagering markets by...
A record 31.4 million Americans are expected to wager on Super Bowl LVI, according to American Gaming Association (AGA) research, a 35% increase from 2021.

AGA: 31.4 million expected to wager $7.61bn on Super Bowl LVI

A record 31.4 million Americans are expected to wager on Super Bowl LVI, according to American Gaming Association (AGA) research, a 35% increase from...
SportsDataIO has launched Left Brain Sports LLC to house its consumer brands, FantasyData.com and BettingData.com.

SportsDataIO launches Left Brain Sports for its consumer brands

SportsDataIO has launched Left Brain Sports LLC to house its consumer brands, FantasyData.com and BettingData.com.Left Brain Sports has also acquired FantasyFootballCalculator.com (FFC) and PicksCalculator.com,...

Event News

SBC Summit Europe

SBC, VNLOK partner to strengthen licensed operator participation at SBC Summit Europe

SBC and Vergunde Nederlandse Online Kansspelaanbieders (VNLOK), the trade association for licensed Dutch online gambling operators, have agreed to a new multi-year strategic partnership...
SBC Summit 2026 ribbon-cutting

SBC Summit 2026 ends record week with 40,000 attendees as event commits to Lisbon...

SBC Summit's record-breaking 2026 edition delivered growth not only in overall attendance, but across some of the industry’s most commercially important audience groups.Operator numbers...
SBC Summit Europe Amsterdam announcement

SBC Summit Europe builds on Amsterdam move with regulated markets focus

SBC Summit Europe will bring together the businesses, regulators and policymakers shaping the future of regulated gambling across the continent when it takes place...
SBC Summit Lisbon

SBC signs long-term agreement to keep SBC Summit in Lisbon until 2030

SBC has signed a new long-term agreement confirming Lisbon as the host city of SBC Summit through 2030, formalizing the company’s commitment to the...