MGM Resorts International and BetMGM have expanded their responsible gaming initiative, providing comprehensive responsible gaming tools for both in-person and online gaming via GameSense.
The announcement comes as both parties join the National Council on Problem Gambling in promoting Problem Gambling Awareness Month throughout March.
In terms of in-person gaming, QR codes are now featured on a variety of slot machines on MGM Resorts’ casino floors, offering access to responsible gaming information and educational materials from GameSense.
First developed and licensed to MGM Resorts in 2017 by the British Columbia Lottery Corporation (BCLC), GameSense is a program that promotes positive, transparent, and proactive conversations with players about how to gamble responsibly.
Recently, MGM certified more than 180 GameSense Advisors who are now staffed at each MGM Rewards desk across the US, and GameSense signage is also present throughout properties and on marquees.
“As we enter our fifth year with GameSense, we remain focused on offering new and innovative resources to our guests, designed to increase responsible gaming awareness and to promote healthy play,” said MGM Resorts CEO & President Bill Hornbuckle.
“GameSense remains an instrumental part of our guest service model and we’re confident that it has and will continue to make a difference.”
As for online gaming, BetMGM will fully integrate GameSense into its desktop and mobile platforms, providing the same responsible gaming experience featured at MGM Resorts, as well as complementing the sportsbook’s already existing responsible gaming tools.
Via GameSense, BetMGM will proactively promote and encourage responsible gaming, teaching customers how to set responsible gaming limits, dispel common gambling myths, explain the basic rules to understand how gambling works, and give easily accessible support resources and assistance for anyone concerned about problem gambling.
Throughout March, BetMGM employees will also receive GameSense training to reinforce its responsible gambling commitment and approach.
Adam Greenblatt, BetMGM CEO, added: “Our industry is expanding at a rapid rate as more markets legalize sports betting, and we’re committed to growing the right way.
“It is important to empower and educate our customers, and the enhancements we’ve invested into GameSense within BetMGM provides the best information and guest services for players to bet responsibly.”
Back in September 2021, MGM Resorts and BetMGM joined the American Gaming Association as official partners of its ‘Have A Game Plan. Bet Responsibly.’ public service campaign to educate people on responsible sports wagering.