Sports data and technology specialist Stats Perform has added American football to its PressBox Live platform for the upcoming 2022-2023 National Football League (NFL) and National Collegiate Athletic Association (NCAA) Football seasons.
PressBox Live is an all-in-one sports data dashboard and commentary assistant, allowing its users to boost their live coverage pre-game, in-game, and post-game using several features that bring speed and convenience.
Leveraging the firm’s proprietary NFL and NCAA data dating back to 1920, the platform helps its users present engaging storylines to their audiences by conducting time-intensive research to identify them on their behalf.
Via a customized newsfeed called The Stream, content creators are provided with insights, stats, and facts around in-game developments in real-time alongside highlighting key betting insights and play-by-play coverage to help them cater to US sports betting fans.
PressBox Live includes a live chat function that allows users to tap into Stats Perform’s data experts for immediate research and editorial support, a first-of-its-kind offering for NFL-specific coverage.
The platform also uses the firm’s AI to automatically produce graphics and visualizations that are ready-to-use, giving fans an overview of the action at-a-glance as well as broadcasters a quick way to identify interesting trends and patterns.
Nancy Hensley, Chief Product & Marketing Officer at Stats Perform, commented: “One of the biggest challenges for any broadcaster is quickly uncovering unique and interesting stats amidst the dynamic changes of the game. That is what keeps the fans engaged, the sponsors interested and viewership growing.
“We designed PressBox Live to provide real-time data-driven insights, at scale and speed during a game. It’s like having several personal assistants to uncover interesting stat-driven stories behind the action on the field. And the best part is, when you need a deeper dive, our world-class team of sports experts is only a click away in the app. PressBox Live is a game-changer for any broadcaster looking to differentiate their storytelling.”
The addition of American Football to Stats Perform’s PressBox Live follows the launch of the Soccer solution in May 2021, which covers approximately 280 different leagues including the Premier League, UEFA Champions League, and MLS.
Steve Hirdt, Senior Director of Operations and Research at Stats Perform, stated: “Despite some fundamental differences, European and American football are quite similar in that both sports are uniquely driven by their exceptionally passionate fanbases.
“In less than one year, PressBox Live for Soccer revolutionized European football coverage, delivering an enhanced experience that benefits sports organizations, broadcasters, and fans alike, which is why I’m so thrilled about Stats Perform’s decision to extend PressBox Live to the NFL and NCAA. I look forward to seeing how this success will be replicated for American football.”