Ahead of Super Bowl LVI, SBC Americas caught up with several sports betting industry executives to understand how they’ve approached this year’s game.

Super Bowl LVI: Betting trends to emerge from the Big Game

The biggest event in the US sports calendar presents huge opportunities for the legalized sports betting operators to attract new customers and achieve business...
Kindred has announced two enhancements of its betting product, leveraging Kambi’s sports betting services whilst working to boost its own racing platform.

Kindred expands sportsbook partnership with Kambi

Kindred Group has announced two enhancements of its sports betting product, leveraging Kambi Group’s sports betting services whilst working to boost the scope of...
Sports betting technology firm PlayUp has agreed to become the first sports gaming partner of Panther City Lacrosse Club.

PlayUp becomes sports gaming partner of Panther City Lacrosse Club

Sports betting technology firm PlayUp has agreed to become the first sports gaming partner of Panther City Lacrosse Club.In a deal believed to be...
The International Betting Integrity Association (IBIA) has announced it is launching its integrity monitoring service in the US and Canada. 

IBIA to launch integrity monitoring service in US and Canada

The International Betting Integrity Association (IBIA) has announced it is launching its integrity monitoring service in the US and Canada. Endorsed by FanDuel and DraftKings,...
Kindred has reported its year-end financials, with CEO Henrik Tjärnström declaring 2021 “a strong year despite a slightly more challenging fourth quarter”.

Kindred calls 2021 ‘a strong year’ despite challenging Q4

Kindred Group has reported its year-end financials, with CEO Henrik Tjärnström declaring 2021 “a strong year despite a slightly more challenging fourth quarter”.The group...
Gambling.com Group has announced its preliminary financial results for 2021, declaring that it expects its North American revenue to grow by approximately 90%.

Gambling.com Group expects 2022 to be ‘another brilliant year’

Gambling.com Group, a provider of player acquisition services for the regulated global online gambling industry, has announced its preliminary financial results for 2021, declaring...
Rush Street Interactive (RSI) Inc has announced that its BetRivers sportsbook is an official partner of the NBA’s New Orleans Pelicans.

BetRivers sportsbook partners with New Orleans Pelicans

Rush Street Interactive (RSI) Inc has announced that its BetRivers sportsbook is an official partner of the NBA’s New Orleans Pelicans.  The new partnership will...
SCCG Management has agreed to a partnership with Odds AI to help it grow within the North American sports wagering markets.

SCCG Management to help Odds AI with its North American growth

SCCG Management has agreed to a partnership with Australia-based company Odds AI to help it grow within the North American sports wagering markets by...
A record 31.4 million Americans are expected to wager on Super Bowl LVI, according to American Gaming Association (AGA) research, a 35% increase from 2021.

AGA: 31.4 million expected to wager $7.61bn on Super Bowl LVI

A record 31.4 million Americans are expected to wager on Super Bowl LVI, according to American Gaming Association (AGA) research, a 35% increase from...
SportsDataIO has launched Left Brain Sports LLC to house its consumer brands, FantasyData.com and BettingData.com.

SportsDataIO launches Left Brain Sports for its consumer brands

SportsDataIO has launched Left Brain Sports LLC to house its consumer brands, FantasyData.com and BettingData.com.Left Brain Sports has also acquired FantasyFootballCalculator.com (FFC) and PicksCalculator.com,...

Event News

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SBC Summit’s Digital Marketing & CRM Academy to tackle AI, brand & platform strategy

SBC Summit's Digital Marketing & CRM Academy will take delegates from agentic CRM campaigns to AI-ready advertising strategy, with sessions led by senior marketers,...
InsightPlay.ai partners with SBC Summit 2026

SBC names InsightPlay.ai official AI solutions partner for SBC Summit 2026

InsightPlay.ai has been named the Official AI Solutions Partner of SBC Summit 2026. The firm deepens its partnership with SBC through the deployment of...
SBC Summit Western Europe

SBC Summit to examine regulation, tech, and market competition in Western Europe

SBC Summit’s dedicated Western Europe track will help operators navigate the mounting pressures facing the region’s mature gambling markets, including tighter regulation, black-market activity,...
Affiliate Leaders Summit

Affiliate Leaders Summit to feature dedicated track on Platforms & Performance

The Affiliate Leaders Summit 2026 will examine the technologies, engagement strategies and content models underpinning modern affiliate performance through the dedicated 'Platforms & Performance'...