Monkey Knife Fight partners with AEG in soccer and hockey
Sports and live entertainment firm AEG has announced a strategic new marketing partnership with US fantasy sports gaming platform Monkey Knife Fight (MKF). As...
Erika Nardini: Barstool will break betting’s algorithmic nature
Bringing the inaugural SBC Digital North America Summit to a close this week Erika Nardini, CEO of Barstool Sports, held a one-on-one interview with...
Pennsylvania sportsbooks eyeing a return to form after June uplift
Reporting on the latest sports betting receipts for Pennsylvania, analyst website PlayPennsylvania said that sportsbooks has again capitalized on non-traditional sports to draw surprising...
Glynn Carroll to head up ROAR Digital’s US trading operations
ROAR Digital, the joint venture between GVC Holdings and MGM in the US, has chosen Glynn Carroll to head up its sportsbook operations.Carroll has...
DraftKings partners with Premier Lacrosse League in exclusive deal
The Premier Lacrosse League (PLL) has exclusively designated DraftKings as its Official Sports Betting Partner. Under the terms of the deal, the sportsbook operator...
Maximize data, drive engagement and enrich the sports betting experience
As sports betting evolves in the US and the various state markets become increasingly competitive, the effectiveness of data as a tool for engagement...
Lovell Walker: esports and traditional sports bettors are separate entities
If esports, as some suggest, has helped fill some of the void left by the pandemic-led shutdown in major sports betting activity, what does...
Ezra Kucharz: US sports betting has only scratched the surface
With the final day of the inaugural SBC Digital Summit North America getting into swing, opening duties fell to Ezra Kucharz, Chief Business Officer...
Class of 2020 joins Sports Betting Hall of Fame in virtual ceremony
The five industry pioneers in the Sports Betting Hall of Fame Class of 2020 were inducted in a special virtual ceremony at SBC Digital...
SportCaller’s Cillian Barry: Scepticism remains over restart of NBA season
With SBC Digital Summit North America entering its final day, SportCaller Managing Director Cillian Barry writes for SBC Americas about some of the findings...
Event News
SBC brings CPD-accredited learning to SBC Summit and Affiliate Leaders Summit
Professionals attending SBC Summit and Affiliate Leaders Summit this September will be able to turn three days of industry learning into recognized Continuing Professional...
SBC Summit’s AI Academy to cover AI agents, deepfake threats, human-AI collaboration
From spotting deepfake fraud to building your own AI assistant, SBC Summit's new AI Academy will take delegates beyond the theory of artificial intelligence...
SBC Summit gives delegates direct access to regulators through new regulatory gaming meet-ups
SBC Summit has launched the Regulatory Gaming Meet-Ups, a new networking initiative that will connect delegates with regulators, market experts, and industry leaders from more than 20 gaming...
Michael Jordan, Carsten Koerl, Jason Robins to open SBC Summit 2026
Lisbon, Portugal — SBC Summit 2026 will host one of the most high-profile keynote sessions ever staged in Europe by bringing together three of...