Score Media and Gaming Inc subsidiary Score Digital Sports Ventures Inc (theScore Bet) has launched theScore Bet app in Colorado, bringing its mobile sportsbook to fans across the Centennial State.

theScore Bet delivers an immersive and holistic mobile sports betting offering, including a wide range of pre-game and in-play betting across all major sports leagues and events, and a comprehensive variety of bet types. 

Moreover, it delivers a seamless cross-state experience for sports fans as it expands across the US via a single mobile app and cutting-edge multi-state wallet functionality. 

Founder and CEO John Levy commented on the launch, saying: “The passionate sports fans of Colorado are going to love theScore Bet and we’re thrilled to begin our multi-state rollout here, right in time for football season.

“The way we’ve uniquely fused media with gaming delivers a totally unrivaled product for fans, unlike anything else in market today. theScore is already the sports app of choice for a huge number of fans in Colorado, and we’re confident theScore Bet is going to quickly become their favorite sportsbook too.”

Colorado sports fans can also access theScore Bet’s dual launch offer whereby users will unlock a $100 free bet by simply making any first bet. Plus, they can also get up to $1,000 in cashback on bets over their first 60 days.

The company secured market access to offer mobile sports betting in Colorado via its previously announced agreement with a subsidiary of US gaming operator Jacobs Entertainment Inc. theScore Bet will continue its multi-state roll out with its upcoming launch in Indiana under its multi-state market access framework agreement with Penn National Gaming, pending regulatory approval.