SportsBettingDime.com, the free sports betting news and information hub, has announced a content partnership with former All-Pro running back Marshawn Lynch, known for his outsized personality off the field and 10,413 rushing yards and 85 career touchdowns.

The content partnership marks the first in the rapidly growing sports betting landscape for Lynch’s video production company, Beastmode Productions LLC

It will highlight SportsBettingDime’s betting tools, analysis, and advice with BeastMode’s signature spin as the site’s oddsmakers and betting experts set the lines for Lynch to take on some unorthodox challenges in a variety of different sports.

The campaign will appear on multiple social media platforms throughout the season, beginning this week. Fans can follow along on Twitter (@SBD) as Marshawn (@MoneyLynch) rolls out this unique partnership including contests and giveaways.

“I’m hella excited to tap into the sports betting world with SportsBettingDime.com,” said Lynch. “These cats got crazy knowledge and are a dope team that’s making major moves in sports betting. I’m appreciative that they’ve asked yo’boy to help launch this new campaign.”

Austin Nunn, Director of Marketing for SportsBettingDime.com, commented: “When Marshawn speaks, people definitely listen. Marshawn has his own way of capturing people’s attention, and we are beyond excited to partner with him and BeastMode to introduce sports fans to our unique betting tools and extensive content library available.”