Facebook Linkedin Twitter Youtube
Home Region North America Page 596

North America

    Sports betting and igaming supplier FSB has confirmed the appointment of Lisa Waterfield as its Director of Sales, North America. Waterfield has spent the last two years as a Business Development consultant for FSB but has now secured a promotion to ‘play a pivotal full-time role’ in leading FSB’s momentum in North America. Under her new remit, Waterfield will be charged with continuing FSB’s North American expansion, which so far includes partnerships in several US states and license approval in the newly regulated Ontario market. Ian Freeman, Chief Revenue Officer at FSB, said: “These are hugely exciting times for FSB in NorthAmerica as we continue to build new state and province partnerships across the region. The promotion of Lisa to a leadership role in the organization is testament to the instrumental part she has played in this story of momentum and growth over the last year.” Waterfield’s career has seen her gather over three decades of gaming experience, having spent time in senior sales roles with Aristocrat, WMS and Acres Gaming. Commenting on her new role, Waterfield added: “Working in a consultancy capacity for FSB over the last two years has been exhilarating and the opportunity to join the organization full time has always been an aspiration of mine. “The dual proposition of our world-class proprietary product offering and dynamic, talented North American team has been the fire behind our striking surge in the US and Canada over the last 12 months. This growth journey will continue and I feel immensely excited to be playing a full-time role in it.” Waterfield spoke to SBC Americas back in April to discuss the role that tribal gaming plays in the supplier’s growth over the last few years. Freeman added: “Lisa is a fantastic addition to our North American Business Development team which is led by Mike Van Ermen. Her comprehensive industry experience and mastery of building and nourishing client relationships have enabled us to form powerful partnerships in the US and Canada. “I’ve no doubt that she will be integral to the realization of our goal of becoming North America’s leading tier-one service provider in the B2B sports betting and icasino segment.”

    Lisa Waterfield promoted to spearhead FSB North American sales

    Latest News Charlie Horner -
    Sports betting and igaming supplier FSB has confirmed the appointment of Lisa Waterfield as its Director of Sales, North America. Waterfield has spent the last...
    Eilers & Krejcik Gaming (EKG) has confirmed the appointment of Dominick Squeo, with the former DraftKings director joining the sports betting advisor’s Electronic Money Movement Practice

    EKG appoints Dominick Squeo to join Electronic Money Movement Practice

    Igaming Charlie Horner -
    Eilers & Krejcik Gaming (EKG) has confirmed the appointment of Dominick Squeo, with the former DraftKings director joining the sports betting advisor’s Electronic Money...
    2mee video marketing

    2mee uses video holograms to engage gambling customers

    North America Jessica Welman -
    When it comes to communication on the internet, sometimes all the words can blur together. With users reading thousands of words a day, 2mee...
    Strong levels of customer retention are key for iGaming operators in the US and are the result of joined up corporate thinking, writes Andrew Foster, Chief Business Development Officer at Enteractive. 

    Enteractive: Sound strategic thinking = strong customer retention levels

    North America Erin-Marie Gallagher -
    Strong levels of customer retention are key for iGaming operators in the US and are the result of joined up corporate thinking, writes Andrew...
    Esports horse racing firm Oly Sport has linked with Betswap.gg to produce the first horse racing NFT game to the BSGG platform

    Oly Sport partners with Betswap.gg to produce NFT racing game

    esports Charlie Horner -
    Esports horse racing firm Oly Sport has linked with Betswap.gg to produce the first horse racing NFT game to the BSGG platform. Under the provisions...
    Enteractive, a provider of igaming reactivation and retention services, has confirmed the launch this week of client campaigns for the US market. The firm will target lapsed and non-depositing customers with personalized reactivation and retention services for US brands.  

    Enteractive launches stateside client campaigns with dedicated US team

    Igaming Charlie Horner -
    Enteractive, a provider of igaming reactivation and retention services, has confirmed the launch this week of client campaigns for the US market. The firm...

    Hard Rock ‘proud’ as it officially opens Bristol Casino

    Casino Charlie Horner -
    Industry stakeholders in Virginia celebrated last week as the Hard Rock International Bristol Casino officially opened its doors to bettors.Hard Rock executives and partners...
    Licensing firm Compliable has formed a partnership with Odds On Compliance to expand the reach of its compliance services in the US

    Compliable strikes deal with Odds On Compliance to fuel US ambitions

    Latest News Charlie Horner -
    Licensing firm Compliable has formed a partnership with Odds On Compliance to expand the reach of its compliance services in the US.The partnership sees...
    Bally Bet has launched its online sportsbook in New York, becoming the ninth and final operator to go live with its offering in the Empire State.

    SharpLink Gaming adds Tom Masterman as Vice President of Revenue

    North America Conor Porter -
    SharpLink Gaming has appointed sports betting industry veteran Tom Masterman as its new Vice President of Revenue.Reporting to CEO Rob Phythian, Masterman will be...
    Cipher Sports Technology Group has secured capital to further its US sports betting ambitions as Australian-based investment firm Cygnet Capital led a $5m Series A funding round into the firm

    Cipher Sports Tech Group ‘thrilled’ as Cygnet Capital leads $5m Series A round

    Latest News Charlie Horner -
    Cipher Sports Technology Group has secured capital to further its US sports betting ambitions as Australian-based investment firm Cygnet Capital led a $5m Series...
    1...595596597...1,230Page 596 of 1,230

    Event News

    SBC Summit gives delegates direct access to regulators through new regulatory gaming meet-ups

    SBC Summit gives delegates direct access to regulators through new regulatory gaming meet-ups

    North America Tom Nightingale -
    SBC Summit has launched the Regulatory Gaming Meet-Ups, a new networking initiative that will connect delegates with regulators, market experts, and industry leaders from more than 20 gaming...
    Michael Jordan SBC Summit

    Michael Jordan, Carsten Koerl, Jason Robins to open SBC Summit 2026

    North America Scott Fulton -
    Lisbon, Portugal — SBC Summit 2026 will host one of the most high-profile keynote sessions ever staged in Europe by bringing together three of...
    SBC

    Applications for SBC Summit’s First Pitch now open

    Events Adam Candee -
    Applications are now open for the 2026 edition of SBC First Pitch, where five early-stage betting and gaming startups will earn the opportunity to...
    illegal gaming

    How state regulators can adapt to fighting illegal gaming in digital age

    North America Adam Candee -
    FT. LAUDERDALE, Fla. – Fighting the massive unregulated and illegal gaming market presents a daunting challenge for state-level regulators.As discussed at this month’s SBC...
    © Sports Betting Community Limited 2026 | Manage cookies