Codere: Key to international success is evolving alongside customers
In Latin America, many international companies often arrive seeking to benefit from a public that has historically proven to be engaged, in all kinds...
Altenar enters Peruvian market via Apuesta Total sportsbook deal
Altenar has penned a deal with Peruvian operator Apuesta Total, which has become its latest sportsbook partner.Under the provisions of the deal, Altenar has...
SBC Summit Latam: “Now Latin America is looking at each other”
The opening panel of this year's SBC Summit LatinoAmerica turned into a conversation for the entire room, not just the panelists on stage.LYORA partner...
Betsson: World Cup can kickstart LatAm regulation changes
The unprecedented version of the FIFA World Cup that will take place in Qatar at the end of November brings about a paradigm shift...
Betcris: The world behind sports sponsorships
The sports betting industry continues to experience more and more growth over the last few years and, after the boost it has received in...
Atlas-IAC appoints Eddie Morales to lead LatAm sales
Sportsbook and PAM software supplier Atlas-IAC has appointed Eddie Morales to the position of Head of Sales for Iberia and LatAm.In his new role,...
Fernanda Sainz, Caliente: Intelligence, courage, and resilience to dominate the Mexican market
With a population of 129 million inhabitants, the strongest economy in Latin America and the third largest on a continental level, Mexico represents an...
Betsson declares $201m Q3 group revenue in ‘best quarter ever’
Betsson has published its financial results for the third quarter of 2022, reporting its “best quarter ever, driven by both sports and casino”.CEO Pontus...
Optimove: How to minimize churn among World Cup 2022 bettors
Sportsbook operators can achieve a higher return on investment from their World Cup player acquisition campaigns and reduce churn by using a data-driven personalized...
Optimove: Prioritizing personalization key to World Cup 2022 marketing success
Personalization, automation, and effective data management are the key marketing tools for Latin American sports betting operators looking to capitalize on the opportunities presented...
Event News
SBC Summit Americas 2026: Big topics and lasting connections
SBC Summit Americas 2026 welcomed industry professionals from across North and Latin America last week, with discussions around prediction markets and a series of...
SBC Awards Americas 2026: BetMGM, FanDuel, Hard Rock, Sportradar win big
BetMGM, Kaizen Gaming, and Sportradar were the standout performers at the SBC Awards Americas 2026, each securing two awards at Wednesday night's ceremony at...
SBC Summit Americas 2026 live coverage: What happened on Day 1?
The 2026 edition of SBC Summit Americas is underway!Below, we'll bring you the biggest stories live from the floor at Broward County Convention Center...
SBC Summit Americas returns June 9-11 with new ways to network
SBC Summit Americas returns next week with the launch of SBC Connections, an all-new SBC networking program designed to transform how attendees meet, connect,...