Altenar has penned a deal with Peruvian operator Apuesta Total, which has become its latest sportsbook partner.
Under the provisions of the deal, Altenar has integrated its sportsbook solution into Apuestas Total’s website, including its prematch and live betting offerings.
The sportsbook supplier will be Apuesta’s tech partner as it seems a full 360-degree operation on its sportsbook.
Commenting on Altenar’s expansion in Peru, Hugo Llanos, Americas Regional Director, said: “Our customer support is one of the best and most flexible available, and we are thrilled to bring this to our new partner, Apuesta Total.
“We see our customers as partners and want to help them grow and achieve their objectives – if they need something we do not provide, we will develop a special solution to address it. We also have an approach to risk management and limits that has proven to increase turnover and profitability in the long term.
“All of this ensures our latest partnership will be a fruitful one – Altenar will be there to support Apuesta Total in any market it intends to enter.”
Since the integration took place in August, Apuesta Total has seen a successful increase in turnover’ which is expected to be a continuing trend as the partnership continues.
Gonzalo Merino, Digital Director at Apuesta Total, added: “Being one of LatAm’s most popular operators means that we need the very best in technology to entertain our players. Thanks to Altenar’s market-leading sportsbook, risk management and customer support, we’re confident we’ve got everything we need to ensure we stay the best.
“We look forward to plenty of success throughout the World Cup and beyond, and we’re very happy to be working together.”
