Sportsbook and PAM software supplier Atlas-IAC has appointed Eddie Morales to the position of Head of Sales for Iberia and LatAm.
In his new role, Morales will help drive Atlas-IAC’s sales in its sports betting services, spearheading the expansion of the supplier’s skill set in AI-driven automated trading and CRM tools into international territories.
With the supplier making its debut at SBC Summit Latinoamérica, Morales joins Atlas-IAC as it looks to consolidate its presence in Latin America and grow across Spanish and Portuguese-speaking markets.
Commenting on his new role, Morales said: “I’ve always based my business relationships on the ability to add value, and having met with Sergei and enjoyed his articulate enthusiasm around Atlas-IAC, I had to find out more.
“Digging down into the platform modular attributes, what I’ve seen is the most sophisticated-yet-intelligible sportsbook I’ve ever encountered on the market.
“Working with Atlas, I’ve not only found a string of AI-powered products whose breakthrough tech promises to deliver a genuine step change in the sports betting, but also a strong experienced team that are client-focused and eager to tailor their offering to make it work for the operator.
“And while the platform’s layers of automation across trading and marketing are already impressive, its modular easy-to-integrate components really set it apart. All of which makes my job in selling it so much easier!
“The team at Atlas, allied to their advisory partners at RPM Gaming, have excellent relationships across the industry, cultivated after years of risk management and sports betting consultancy in the gambling space.
“They’re trusted, super talented, and respected. I can’t align with a stronger story than that. I can wait to get going at SBC Summit Latinoamérica.”
Before joining Atlas-IAC, Morales spent the last four years working at both Soft2bet and BetGamesTV in similar senior sales, business development, and LatAm and Iberian sales positions, helping to build each brand’s global gaming reputation in digital and retail markets.
He had also previously spent time as the Head of Business Development for Spain at MarathonBet and as Head of Spanish Sales for Golden Race.
“We’re delighted Eddie has joined the Atlas team and will hit the ground running at SBC Summit Latinoamérica,” stated Sergei Efimenko, CEO of Atlas-IAC.
“His extensive experience and contacts in sales and business development are second to none. We feel sure he’ll be a true asset to both Atlas and all our clients, as we bid to deepen our existing influence across Hispanic markets.”
Atlas-IAC debuts at SBC Summit Latinoamérica
Atlas-IAC will use SBC Summit Latinoamérica to showcase its “diverse, cutting-edge automated trading tools and fully automated CRM solution, which allows the complete management of customer marketing and communication activities in one place”.
Its tools allow for customers to “be grouped into profiled segments based on site activity, betting behavior, deposit regularity and a host of additional personal traits”.
Atlas-IAC’s sportsbook can also be “integrated as an iframe on a no-risk structure, running off unique pricing models – allowing users to enjoy sophisticated and reactive in-play odds up to the last second of a game, with competitive pricing on all sports”.
The supplier also boasts “modern technology assists in overcoming local regulatory challenges with a light physical deployment backed up by centralized control systems”, with a “strong premium on social responsibility”, and a “full workflow management across AML and customer interactions” and flexible self-exclusion, time-out, and self-imposed limit tools.
Morales added: “Should any Spanish or Portuguese-speaking operator or casino be looking to mitigate the potential risk of integrating a new sportsbook ahead of the FIFA World Cup and beyond, please reach out to me directly.
“Our sportsbook solution can now uniquely underwrite all the trading downside for running its services as a statement of intent and the ability of its underlying platform to deliver in any global market.
“The idea behind it is mostly aimed at casino or other single-product operators, especially ones that aren’t used to a sportsbook solution itself. In other words, those who wouldn’t want to have a trading team; they might ostensibly hesitate at the typical risks involved in running a sportsbook.
“Sportsbooks used to be seen by some as a high-risk offering, or a volatile area in which to operate. But our simple concept is, if you are a casino operator, we will integrate as an iframe into your platform – and we will underwrite all the risk. You literally don’t have to burn any fuel managing it, nor worrying about it. We’ll take care of everything. And if there is any downside, as I say, we’ll underwrite that.”
