Sportradar’s Werner Becher: bringing fans closer to the sports they love
Werner Becher, new MD of US Betting at Sportradar Group, talks to SBC Americas about the importance of a results-driven approach to engaging US...
B.E.T shoots for success with Vivagol in soccer-mad Brazil
The potential offered by Brazil’s vast soccer-mad population has long interested international sports betting operators and, with the government in serious discussions about finally...
Sue Schneider: a delegate’s view of SeventySix Capital’s sports conference
SBC’s VP Growth & Strategy Americas Sue Schneider attended SeventySix Capital's annual Sports Innovation Conference last week. Here she talks about some of the standout...
Why I’m betting against state divergence: Jay Rood at Bet.Works
Jay Rood, Chief Risk Officer, Bet.Works, addresses the emergence of legalized sports betting in the wake of the strike down of PASPA and talks...
Sportradar: driving innovation in the US sports betting arena
Paolo Personeni, Managing Director MTS at Sportradar, talks exclusively with SBC Americas about the company's current position in the US sports betting sector and...
Martyn Hannah: Stop link building start writing
Martyn Hannah, director of Ghostfoundry, says US sportsbook operators should shift link building budgets to content creation.I’m going to come straight out with it. US...
Sue Schneider: A View from the State House
SBC's VP Growth & Strategy, Americas Sue Schneider was asked to give her expert testimony last week as the state of Missouri weighs up...
FSB ready to relieve “buyer’s remorse” in the US
FSB is ready to enter the US market after securing significant working capital from Toronto-based private equity firm Clairvest this summer.Speaking at last month’s Betting...
The “wrong place” to rival Meadowlands retail revenues
"Our competitors are in the wrong place,” said Meadowlands owner Jeffrey Gural as the racetrack’s FanDuel Sportsbook continues to set the pace for retail...
That was the week that was in US sports betting
SportsHandle and friends deliver another round-up of the week’s big developments in US sports betting.PA Dumpster Fire? Try Using Facts, Mr. Christie
Pennsylvania has “really...




















