The art of storytelling: why preparation, responsibility and strong relationships are key
Having a thorough understanding of your target audience, and using that to build a relationship which is not solely transactional, is fundamental when it...
CrustLab: Why apps can elevate the social element of betting
In the last few years, we’ve seen a considerable shift towards the online betting space as more operators try to deliver round-the-clock betting experiences...
Method in the (March) Madness: Why the NCAA’s flagship tournament was a slam dunk...
The eagerly awaited 2021 edition of NCAA’s March Madness tournament was everything it was hyped up to be for operators and more.That’s according to...
SBC launches Martin Lycka’s Safe Bet Show with Feldman interview
SBC has launched a new video podcast featuring Entain Senior Vice President for American Regulatory Affairs and Responsible Gambling Martin Lycka as he looks...
IGT: Taking PlaySports customers from starting blocks to medal podium
Over the last three years, no single B2B sports betting supplier has enabled more sportsbook go-lives than IGT. Whether it was with massive B2C...
SBC Leaders – Latin America presents huge growth potential for Betsson
Following the strategic move by online gaming operator Betsson to wind down its presence in the competitive UK market, CEO Jesper Svensson believes that...
Swish Analytics: Using Bet Request to drive Sky Bet’s US sports engagement
Expanding the use of Pre-built Accumulators and Bet Request products from Swish Analytics across its US sports offering has enabled Sky Bet to drive...
PayNearMe: Driving US betting engagement through payment innovation
In the wake of the repeal of PASPA, and the subsequent opening of a legal sports betting market across a growing number of states,...
Brazil: Legal considerations on the regulation of sports betting part III
In the final instalment of our three-part overview from Udo Seckelmann regarding the legal considerations that must be taken into account for the regulation...
Kambi’s State of the Nation: The key betting and player trends during the 2020...
In this month’s edition of Kambi’s State of the Nation, which offers a breakdown of the US betting industry, Evan Schaffner (pictured) – Kambi’s...
Event News
SBC, VNLOK partner to strengthen licensed operator participation at SBC Summit Europe
SBC and Vergunde Nederlandse Online Kansspelaanbieders (VNLOK), the trade association for licensed Dutch online gambling operators, have agreed to a new multi-year strategic partnership...
SBC Summit 2026 ends record week with 40,000 attendees as event commits to Lisbon...
SBC Summit's record-breaking 2026 edition delivered growth not only in overall attendance, but across some of the industry’s most commercially important audience groups.Operator numbers...
SBC Summit Europe builds on Amsterdam move with regulated markets focus
SBC Summit Europe will bring together the businesses, regulators and policymakers shaping the future of regulated gambling across the continent when it takes place...
SBC signs long-term agreement to keep SBC Summit in Lisbon until 2030
SBC has signed a new long-term agreement confirming Lisbon as the host city of SBC Summit through 2030, formalizing the company’s commitment to the...