XLMedia’s Elizabeth Carter: Refresh about becoming a ‘premium brand’
XLMedia has announced a corporate brand refresh that matches its “culture and expanded presence in North America” and the “premium media brands” it publishes.The...
Matthew Ball defines the Metaverse in SBC Summit Barcelona keynote
For many, the Metaverse is still little more than a buzzword. Actually preparing and moving towards a business plan that includes it feels lightyears...
SBC Summit Barcelona: Do you want to build a community or rent one?
When social media and online communities first started to explode a decade ago, companies often decided they had to have a social presence, but...
IGT’s Kim Barker Lee: A digital mindset is needed for diversity, inclusion, and growth
This year's All-In Diversity Project’s annual report and All-Index gave the industry remarkable insights into industry-wide trends related to inclusion, be it related to...
AGA’s Cait DeBaun: Sustainable sports betting requires collective player education commitment
As part of Responsible Gaming Education Month 2022, SBC Americas has spoken to the American Gaming Association’s (AGA) Vice President of Strategic Communications &...
Wazdan’s Michal Imiolek: Looking to America and beyond in product innovation
Wazdan CEO Michal Imiolek discusses his recent experiences at the SBC Summit North America, Wazdan’s plans for the G2E Las Vegas event, and why...
Jefebet’s Hispanic Heritage celebration is a year-round affair
Sept. 15 marks the start of Hispanic Heritage Month in the US, but for Jefebet, the celebration of Latinos in the country is a...
EvenBet Gaming: Sports betting growth could ease path to new online poker regulations
The growing popularity of sports betting and igaming in the US is likely to smooth the path to the easing of online poker regulations,...
Continent 8 Technologies: the US is a “hotbed” for M&A activity … and this...
Whilst the global economy is heading down the proverbial bumpy road to recovery from the pandemic, Continent 8 Technologies’ David Black believes that there...
TransUnion’s Declan Raines on identifying financial resiliency during times of inflation
Inflation is a word on everyone's lips these days, especially after yesterday's report from the Consumer Price Index indicating prices are up 8.3% year-over-year....
Event News
SBC Summit Live Blog: Michael Jordan leads Day 1 in Lisbon
LISBON, Portugal -- Welcome to SBC Summit, the biggest show in town headlined by the biggest name in sports, Michael Jordan.SBC Americas Editor Adam...
SBC Summit returns to Lisbon for record-breaking year, headlined by historic keynotes & biggest...
SBC Summit, the betting and iGaming industry's flagship conference and exhibition, is on track to welcome 40,000 delegates to Lisbon next week for its...
Michael Jordan, Carsten Koerl, Jason Robins, Fabrizio Romano and Charles Oliveira to headline SBC...
Basketball icon Michael Jordan, football journalist Fabrizio Romano, UFC star Charles Oliveira, Sportradar Founder and CEO Carsten Koerl and DraftKings Co-Founder and CEO Jason...
Here We Go! Superstar transfer journalist Fabrizio Romano to headline SBC Summit
Fabrizio Romano, the world's most-followed football transfer journalist, will take to the SBC Summit 2026 Super Stage for a headline session on building a...