Same Game Parlays – a key component of the maturing North American sports betting...
As US and Canadian sports betting markets continue to regulate and mature, we take a look at a key driver of revenue growth, Same...
Simplebet: 2023 will be the year for micro betting
Mark Nerenberg, Chief Operations Officer at Simplebet, discusses expectations for the micro betting sector, and what we can look out for in one of...
2022: The year the mainstream media began to question sports betting
For sports betting, 2022 was a tipping point. With the launch of New York online betting, Kansas and Maryland beginning to accept wagers, and...
Troy Paul: micro-influencers are the future for sports betting marketing
In a chat with SBC Leaders, we sat down with Troy Paul, SGG Media President and Co-Founder, to discuss how his up-and-coming company has...
SBC Leaders: Social media is about more than touting your own brand
We live in a world where social media has become commonplace in our daily lives. But can these platforms, which were once used as...
mkodo’s Stuart Godfree: perfecting the art of geolocation
Geolocation solutions provider mkodo has been making some big strides in the igaming and lottery sectors, notably in the recently legalised Ontario market. Playing...
Viena Wroblewska: going behind the scenes of language localization
Writing for SBC Leaders, Viena Wroblewska, Owner of APlus Translations, gives her tips for finding a truly localized translation service, explaining how a good...
Times are changing: assessing the need for retention-based acquisition
Shelly Suter-Hadad, transformational leader and industry veteran, takes a pause after 10 years in executive roles to reflect on the biggest challenges that companies...
Kambi’s State of the Nation: the World Cup and US appetite for soccer sports...
With an unprecedented winter slot - and kick-off times that weren’t exactly favorable for a US audience - this year’s World Cup competition presented...
Xpoint CPO reflects on a busy 2022 and what to expect in 2023
It was a big year for Xpoint, but as Xpoint Co-Founder and CPO Ben Cheeseman will assure you the company is just getting started....