Fernanda Sainz, Caliente: Intelligence, courage, and resilience to dominate the Mexican market
With a population of 129 million inhabitants, the strongest economy in Latin America and the third largest on a continental level, Mexico represents an...
Brandt Iden, Sportradar: US industry ‘a rocket ship that’s only going up’
Sports betting in California is looking increasingly unlikely as each day passes. The latest nail in the coffin of the doomed Prop 27 was...
Molly Bloom: Poker needs to make people feel safe and special
At last month's SBC Summit Barcelona, keynote speaker and entrepreneur Molly Bloom took time to speak with SBC Americas editor Jessica Welman about the...
Optimove: How to minimize churn among World Cup 2022 bettors
Sportsbook operators can achieve a higher return on investment from their World Cup player acquisition campaigns and reduce churn by using a data-driven personalized...
Optimove: Prioritizing personalization key to World Cup 2022 marketing success
Personalization, automation, and effective data management are the key marketing tools for Latin American sports betting operators looking to capitalize on the opportunities presented...
David Woodley, Playmaker: educating and informing ‘brand loyal’ Gen Z bettors
As the US sports betting industry continues to grow and mature, the attention of many is shifting from customer acquisition to customer retention.For the...
Carlos Baeza, Latamwin Group Director: Chilean market holds a wealth of potential
At the end of 2020, the Chilean Ministry of Finance announced a new bill to regulate online gambling. However, since that date, there has...
BettorOff trying to counter the depths of the Twitter algorithm
For new sports bettors, navigating the waters of who to fade and who to follow keeps getting more and more difficult. Social media is...
LexisNexis Risk Solutions: a smoother path to LatAm’s land of opportunity
Having built up a significant LatAm presence over the last five years, LexisNexis Risk Solutions is ideally poised to help new incumbents enter what’s...
Mike Smith, Sportradar: our goal to create ‘differentiated experience’ for sports fans
Sportradar’s ad:s marketing service is a complex, powerful tool. Yet it comes with a very simple message. The firm’s Head of ad:s, Mike Smith,...
Event News
SBC Summit Live Blog: Snoop Dogg reveal highlights final day
LISBON, Portugal — We’re back to wrap up SBC Summit on the third and final day of the biggest show in in the industry....
SBC Summit Live Blog: Michael Jordan leads Day 1 in Lisbon
LISBON, Portugal -- Welcome to SBC Summit, the biggest show in town headlined by the biggest name in sports, Michael Jordan.SBC Americas Editor Adam...
SBC Summit returns to Lisbon for record-breaking year, headlined by historic keynotes & biggest...
SBC Summit, the betting and iGaming industry's flagship conference and exhibition, is on track to welcome 40,000 delegates to Lisbon next week for its...
Michael Jordan, Carsten Koerl, Jason Robins, Fabrizio Romano and Charles Oliveira to headline SBC...
Basketball icon Michael Jordan, football journalist Fabrizio Romano, UFC star Charles Oliveira, Sportradar Founder and CEO Carsten Koerl and DraftKings Co-Founder and CEO Jason...