Why I’m betting against state divergence: Jay Rood at Bet.Works

Jay Rood, Chief Risk Officer, Bet.Works, addresses the emergence of legalized sports betting in the wake of the strike down of PASPA and talks...

Martyn Hannah: Stop link building start writing

Martyn Hannah, director of Ghostfoundry, says US sportsbook operators should shift link building budgets to content creation. I’m going to come straight out with it. US...

Sue Schneider: A View from the State House

SBC's VP Growth & Strategy, Americas Sue Schneider was asked to give her expert testimony last week as the state of Missouri weighs up...
FanDuel

The “wrong place” to rival Meadowlands retail revenues

"Our competitors are in the wrong place,” said Meadowlands owner Jeffrey Gural as the racetrack’s FanDuel Sportsbook continues to set the pace for retail...

Prioritizing content is essential in the battle to win US supremacy

Andrew Morgan, Director of International Strategy at ICS Media Group, says that US online sportsbooks must prioritize content if they are to win the...

Keith O’Loughlin: Football will be a key driver of US sports betting growth

Keith O'Loughlin, SVP of Sportsbook and Platforms at SG Digital, talks to SBC Americas about the ways that responsible sports betting is altering perceptions...

The power of bingo should never be underestimated: Thomas Jones

Thomas Jones, Founder of BingoSites.co.uk, says that bingo is perfect when it comes to online gambling brands acquiring players and building trust in the...

America and the accidental blueprint for affiliate expansion

James Ashton, Head of Content at FindMyUKCasino.com, says the state-by-state roll-out of online gambling in the USA provides a blueprint for affiliates seeking international...

When it comes to live in-play wagering ‘go rapid’ says Sportradar’s Danzer

Karl Danzer, Sportradar Managing Director, Odds Services, believes that in the newly legalized post-PASPA sports betting space, rapid markets are the way to go...

Jason Lisiecki, IWG: Finding lottery content that works

Jason Lisiecki, VP of North America at IWG, highlights the importance of a diversified product offering for lotteries launching a digital program, and how...

Event News

Erika Nardini: Barstool will break betting’s algorithmic nature

Bringing the inaugural SBC Digital North America Summit to a close this week Erika Nardini, CEO of Barstool Sports, held a one-on-one interview with...

Maximize data, drive engagement and enrich the sports betting experience

As sports betting evolves in the US and the various state markets become increasingly competitive, the effectiveness of data as a tool for engagement...

Lovell Walker: esports and traditional sports bettors are separate entities

If esports, as some suggest, has helped fill some of the void left by the pandemic-led shutdown in major sports betting activity, what does...
video

Ezra Kucharz: US sports betting has only scratched the surface

With the final day of the inaugural SBC Digital Summit North America getting into swing, opening duties fell to Ezra Kucharz, Chief Business Officer...