The art of storytelling: why preparation, responsibility and strong relationships are key
Having a thorough understanding of your target audience, and using that to build a relationship which is not solely transactional, is fundamental when it...
CrustLab: Why apps can elevate the social element of betting
In the last few years, we’ve seen a considerable shift towards the online betting space as more operators try to deliver round-the-clock betting experiences...
SBC appoints Bob McFarland as SVP Sales & Commercial – Americas
SBC has made a major investment into both the North American and Latin American sports betting and gaming markets with the recruitment of Bob...
IGT: Taking PlaySports customers from starting blocks to medal podium
Over the last three years, no single B2B sports betting supplier has enabled more sportsbook go-lives than IGT. Whether it was with massive B2C...
SBC Leaders – Latin America presents huge growth potential for Betsson
Following the strategic move by online gaming operator Betsson to wind down its presence in the competitive UK market, CEO Jesper Svensson believes that...
Swish Analytics: Using Bet Request to drive Sky Bet’s US sports engagement
Expanding the use of Pre-built Accumulators and Bet Request products from Swish Analytics across its US sports offering has enabled Sky Bet to drive...
PayNearMe: Driving US betting engagement through payment innovation
In the wake of the repeal of PASPA, and the subsequent opening of a legal sports betting market across a growing number of states,...
Brazil: Legal considerations on the regulation of sports betting part III
In the final instalment of our three-part overview from Udo Seckelmann regarding the legal considerations that must be taken into account for the regulation...
Kambi’s State of the Nation: The key betting and player trends during the 2020...
In this month’s edition of Kambi’s State of the Nation, which offers a breakdown of the US betting industry, Evan Schaffner (pictured) – Kambi’s...
The Reach & Retain webinar series continues with communications focus
The Reach & Retain - Dynamic Marketing for the Long Game series continues on 29 April with a discussion on the art and science...
Event News
SBC Summit 2026 rolls out structured networking, powered by SBC Connect
SBC Summit is giving delegates greater control over who they meet in Lisbon, with a new structured networking program, powered by SBC Connect, that...
SBC unveils new Global Prediction Markets Forum in Lisbon
SBC has announced the launch of the Global Prediction Markets Forum, a new standalone event dedicated to one of the fastest-evolving sectors in betting...
SBC Summit’s new masterclasses bring hands-on training to delegates
SBC Summit will introduce three expert-led Masterclasses in 2026, giving delegates practical training in sportsbook trading, electronic gaming and responsible gaming marketing.Running from September...
Meet the Nominees: Affiliate Leaders Awards 2026 Shortlist Revealed
SBC has revealed the shortlist for the second edition of the Affiliate Leaders Awards, taking place at Lisbon’s MEO Arena on Wednesday, September 30.More...