Taking part in SBC Webinars and HPL Digital Sport’s ‘Reach & Retain – Dynamic Marketing for the Long Game’ series, Senior Vice President of Marketing of HPL Digital Sport, Phil Leif, told the webinar panel that influencer marketing should be used to maximize the return on investment rather than as an audience growth tool.

SBC Webinars: “Use influencers to move product – 100%” – Phil Leif

Taking part in SBC Webinars and HPL Digital Sport’s ‘Reach & Retain – Dynamic Marketing for the Long Game’ series, Senior Vice President of...

Harnessing your brand, or teaming up with another operator – which is the right...

In the latest edition of Kambi's State of the Nation, Sarah Robertson, VP Sales, reflects on the different routes available to tribal gaming communities...
Speaking to SBC Americas, Andy Whitworth discusses why he took on the role of CCO at the rapidly evolving platform provider White Hat Gaming.

The best-kept secret in gambling? White Hat’s Andy Whitworth on the US opportunity

Having held tier-one positions in industry giants including NetEnt and Entain, Andy Whitworth has taken on the role of CCO at the rapidly evolving platform provider White Hat Gaming.Whitworth tells SBC Americas...

San Manuel Casino prepares for phase one expansion

Southern California’s San Manuel Casino is ramping up its preparations to debut phase one of its ongoing expansion project this month with a new...

Dave McDowell: You can’t be nimble on a legacy platform

When it comes to meeting the demands of the modern user, taking an “agile, flexible, choice-laden approach” is fundamental according to Dave McDowell, Chief...
Sarah Robertson, VP Sales at Kambi, reflects on why hockey and in-game betting will prove to be key battlegrounds for those looking to enter the Canadian market.

Kambi’s State of the Nation: The Canadian sports betting opportunity

Sarah Robertson, VP Sales at Kambi, reflects on why hockey and in-game betting will prove to be key battlegrounds for those looking to enter...
As legalized sports betting becomes much more commonplace across the US, Darran Miner - VP North America at Triggy - explains why personalization and data are taking centre stage in the race to market.

Darran Miner: Player engagement? Hell yeah, it’s personal

As legalized sports betting becomes much more commonplace across the US, Darran Miner - VP North America at Triggy - explains why personalization and...

PAM: The gaming platform to unlock US success

Tsachi Maimon, Aspire Global CEO, reflects on why an advanced, smart Player Account Management (PAM) system is an absolute must for operators looking to...

SportsHandle: That was the week that was in US sports betting

SportsHandle and friends deliver another round-up of the week’s big developments in US sports betting.New York Mobile Sports Betting RFA Delayed As Much As...
Evolution and expansion: IGT leaders outline PlaySports growth plans

Evolution and expansion: IGT leaders outline PlaySports growth plans

On June 14, 2018, IGT was at the forefront of the historic occasion when the Borgata Hotel Casino & Spa in Atlantic City, N.J.,...

Event News

SBC Summit 2026 ribbon-cutting

SBC Summit 2026 ends record week with 40,000 attendees as event commits to Lisbon...

SBC Summit's record-breaking 2026 edition delivered growth not only in overall attendance, but across some of the industry’s most commercially important audience groups.Operator numbers...
SBC Summit Europe Amsterdam announcement

SBC Summit Europe builds on Amsterdam move with regulated markets focus

SBC Summit Europe will bring together the businesses, regulators and policymakers shaping the future of regulated gambling across the continent when it takes place...
SBC Summit Lisbon

SBC signs long-term agreement to keep SBC Summit in Lisbon until 2030

SBC has signed a new long-term agreement confirming Lisbon as the host city of SBC Summit through 2030, formalizing the company’s commitment to the...
Snoop Dogg revealed as SBC Summit 2027 headliner

SBC Summit Live Blog: Snoop Dogg reveal highlights final day

LISBON, Portugal — We’re back to wrap up SBC Summit on the third and final day of the biggest show in in the industry....