Speaking ahead of this week’s SBC Summit North America, Dustin Sullivan, President of SportsDataIO, explains how the BAKER engine simulates every game for a league’s season down to the play-by-play level before discussing how the predictive engine can have wider uses for media, sportsbooks and other industries.

Dustin Sullivan, SportsDataIO: unlocking new data insights with the new BAKER engine

Data is playing an increasingly important role in the overall betting experience, and with that comes a growing demand for more in-depth insights. This...
2mee video marketing

2mee uses video holograms to engage gambling customers

When it comes to communication on the internet, sometimes all the words can blur together. With users reading thousands of words a day, 2mee...
Strong levels of customer retention are key for iGaming operators in the US and are the result of joined up corporate thinking, writes Andrew Foster, Chief Business Development Officer at Enteractive. 

Enteractive: Sound strategic thinking = strong customer retention levels

Strong levels of customer retention are key for iGaming operators in the US and are the result of joined up corporate thinking, writes Andrew...
SBC First Pitch 2022

SBC announces five finalists competing during SBC First Pitch in New Jersey

Kero Gaming, BetSwap, STX, Sparket, and CapWise will compete in SBC First Pitch as part of the SBC Summit North America in New Jersey next week.
IMG Arena and MLS

MLS and IMG Arena think data can spur US soccer betting interest

Last week, Major League Soccer named IMG ARENA its Official Data Distribution partner. As part of the deal, IMG ARENA will both distribute official...
Prove: meeting New Jersey's multi-factor authentication requirements

Prove: meeting New Jersey’s multi-factor authentication requirements

All eyes were on New Jersey last month when it provided guidelines (N.J.A.C. 13:69O-1.1) for internet and mobile gaming operators that explicitly called for...

Wazdan: igaming companies need to be receptive to innovations and change

The emergence of cutting-edge technologies has always shaped the landscape of the igaming industry, promising to take frontrunners to the next level and leave...
California Sports Betting Debate

Second California sports betting initiative added to November ballot

With an operator-back and a tribal-back California sports betting initiative each on the ballot this fall, the fight in the state could get dirty.

Parleh: sportsbooks should be immersing themselves within the entertainment space

Picture this. It’s Friday night, you’re settled in for the night - phone in one hand, laptop on the arm of your chair and...

Chris Adams, SharpRank: we’re giving people the ability to compare apples to oranges

Weighing up the pros and cons of two different betting outlets can often be quite tricky - it’s like comparing apples with oranges. When...

Event News

SBC Summit Americas banner image

SBC Summit Americas returns June 9-11 with new ways to network

SBC Summit Americas returns next week with the launch of SBC Connections, an all-new SBC networking program designed to transform how attendees meet, connect,...
SBC Summit Americas Player Protection Symposium banner image

SBC Summit Americas to explore smarter player protection strategies

As operators across the Americas face growing pressure to identify gambling-related harm earlier and build safer player journeys, SBC Summit Americas will place player...
SBC Canada

SBC Summit Canada reinforces role as industry’s meeting point amid Alberta momentum

SBC Summit Canada returned to Toronto last week, bringing the industry together at a pivotal moment for the Canadian gaming sector, as Alberta’s upcoming regulated...
SBC

SBC Summit Americas to address new realities of affiliate growth in Latin America

SBC Summit Americas will examine how affiliates can adapt to Latin America’s rapidly evolving gaming landscape through its dedicated Latin America Marketing and Affiliates...