Future of sports betting: Technology, branding and SPACs

As more and more states begin to open up to legalized sports betting, building a strong brand awareness is key to gaining a greater...

Politzer: Investors will come to appreciate the value of the US igaming market

Interest in the US sports betting market couldn’t be higher from an investor point of view, explained Daniel Politzer, VP of Equity Research at...

Carsten Koerl and Jason Robins open SBC Summit Barcelona – Digital

SBC Summit Barcelona - Digital got off to a flying start today with a keynote session involving two of the most influential figures in...

Sportradar’s Carsten Koerl and DraftKings’ Jason Robins to open SBC Summit Barcelona – Digital

SBC Summit Barcelona - Digital is set to open with two of the sports betting and gaming industry’s most influential figures, when Carsten Koerl...

US sports betting in the spotlight at SBC Summit Barcelona – Digital 

North America’s fast-growing sports betting industry will be the subject of an in-depth examination when leading operators, affiliates, and regulatory experts gather for next...

User experience in LatAm needs to change for esports betting to grow

Esports betting has been a global phenomenon following the cancellation of live sports, with the growth of the industry catching the eyes of many...

Erika Nardini: Barstool will break betting’s algorithmic nature

Bringing the inaugural SBC Digital North America Summit to a close this week Erika Nardini, CEO of Barstool Sports, held a one-on-one interview with...

Maximize data, drive engagement and enrich the sports betting experience

As sports betting evolves in the US and the various state markets become increasingly competitive, the effectiveness of data as a tool for engagement...

Lovell Walker: esports and traditional sports bettors are separate entities

If esports, as some suggest, has helped fill some of the void left by the pandemic-led shutdown in major sports betting activity, what does...

Ezra Kucharz: US sports betting has only scratched the surface

With the final day of the inaugural SBC Digital Summit North America getting into swing, opening duties fell to Ezra Kucharz, Chief Business Officer...

Event News

2024 SBC Sports Betting Hall of Fame nominees

SBC announces six 2024 Sports Betting Hall of Fame inductees

SBC has revealed the six individuals set to join the esteemed ranks of the 2024 Sports Betting Hall of Fame. This annual tradition, initiated...
SBC Awards 2024

SBC Awards North America 2024 shortlist revealed

SBC has announced the shortlist for the upcoming SBC Awards North America ceremony, part of SBC Summit North America. The shortlist recognizes the achievements and...

SBC Summit North America: Charting new paths in affiliate marketing success

As affiliates grapple with the challenge of higher player acquisition costs and the subsequent need to build player loyalty, SBC Summit North America will...
SBC Summit North America iGaming Track

2024 SBC Summit North America’s focus on iGaming

The 2024 edition of SBC Summit North America will spotlight iGaming, a vertical with immense revenue potential which is, however, often overshadowed in the...