Kalshi is adding to its portfolio of media partners through a deal with FOX Corporation.
The New York-based prediction market provider officially announced on Tuesday an agreement with FOX to provide data to several properties. The deal allows Kalshi to integrate its collection of data into FOX News, FOX Business Network, FOX Weather and the company’s new streaming service, FOX One.
FOX Sports is not included in the deal.
Kalshi’s data will be featured in linear and digital content delivered by FOX, with the company set to provide real-time data related to political, economic, weather and cultural markets. Kalshi will not provide FOX with data related to its sports event contract offerings.
“By integrating Kalshi’s real-time data into our fast-growing streaming platform FOX One and across FOX News Media’s leading networks, we’re giving audiences both deeper insights and a more engaging way to follow the stories that matter most,” said Tubi Media Group Chief Executive Officer Paul Cheesbrough.
FOX is teaming up with Kalshi as consumers seek the latest information related to markets.
According to data provided by Kalshi, approximately 70% of consumers who visit the prediction market do so to find market-related data, with only 30% actively trading.
“More people are watching Kalshi’s forecasts than trading them, which says a lot: our data effectively complements news and polls,” said Kalshi CEO Tarek Mansour. “As misinformation grows more common, Kalshi offers accurate, unbiased data to help people better understand what’s going on in the world”.
Front Office Sports first reported a deal between Kalshi and FOX in March, with the two companies officially announcing the news of the partnership this week.
Kalshi’s major media partners
FOX adds to Kalshi’s growing list of media partners that leverage the company’s data.
CNN landed a deal with Kalshi in December 2025 to integrate the prediction market’s data. Kalshi’s data has a presence across CNN’s TV, digital and social channels. The partnership marked the first for Kalshi with a major media brand in North America. The pact between Kalshi and CNN encompasses data related to politics, news, culture and weather.
That same month, Kalshi bolstered its portfolio of media partners by securing a deal with CNBC to provide a real-time data ticker and to integrate its offerings into CNBC programs.
Kalshi’s deal with CNN came under fire after Arizona Rep. Abe Hamadeh sent a letter to the Commodity Futures Trading Commission (CFTC) voicing concerns about the pact.
Hamadeh believes the partnership “poses direct and foreseeable threats to market integrity, democratic stability, and American national security”. The lawmaker also believes the agreement between Kalshi and CNN allows CNN to alter news cycles and public perceptions about politics and culture.
Big legal win for Kalshi
Kalshi’s data is garnering support from some of the largest brands in media, but its sports event contracts continue to be at the center of regulatory and legal disputes.
Earlier this week, Kalshi received a favorable ruling in a federal appellate court after a panel of Third Circuit judges ruled that New Jersey’s gaming regulator does not have the authority to prevent Kalshi from offering sports event contracts in the Garden State.
The ruling cited the CFTC’s exclusive jurisdiction over prediction markets under the Commodity Exchange Act. Kalshi received the ruling after the company sued the New Jersey Division of Gaming Enforcement (DGE) after receiving a cease-and-desist order.
The ruling marks the first time a federal appellate court has taken this approach to the sports event contract debate that is impacting courtrooms and regulators nationwide.
The DGE can submit an appeal to the ruling to the U.S. Supreme Court. The regulator also has the option to request an en banc hearing, which includes all Third Circuit judges.
