Underdog will soon offer a new responsible gambling tool that allows users to automatically convert gaming activity into financial savings.
Via its responsible play innovation fund GuardDog, Underdog has invested in Regen, a company that offers the auto-savings feature. Regen will be integrated as an option in Underdog’s responsible play hub and the operator will provide access to the tool to all of its users and employees.
An Underdog spokesperson said the Regen feature will be integrated soon across all fantasy sports and prediction markets play on the operator’s platform.
A customizable piggy bank
Founded in 2025, Regen works by automatically saving a small percentage from every wager or trade, whether it wins or loses, setting money aside in the background to create savings without the user having to change how they play.
Regen Co-Founder and CEO Daniel Prior told SBC Americas that the amount that is automatically siphoned off and saved is adjustable for each user.
“They can change it whenever they like or even set some to zero,” Prior explained.
“Based on our user research, the most common settings are 10% on the wager, 20 to 30% on wins and 5% on losses. The savings amount is calculated based on the individual wager and outcome, but it’s pulled directly from the user’s linked checking account and is completely separate from the funds in their playable account.”
In the product’s current form, the savings go into a Federal Deposit Insurance Corporation-insured wallet that is opened for each user with Regen’s banking partner. Prior added that in the first half of this year, the company will add exchange-traded funds (ETFs), Robo-advisor funds and Roth individual retirement accounts (IRAs) so that users can put the savings directly towards their financial planning for the future.
Tool links Underdog DFS and predictions
Regen’s solution allows users to link their sportsbook, fantasy sports and prediction market accounts to use the savings feature across all of their play.
Underdog currently offers daily fantasy sports (DFS) games in around 40 states and prediction markets in more than two-dozen states. It no longer offers online sports betting in the U.S., having abandoned its license in Missouri before that market opened and shut down betting in what was its only active state-regulated sports wagering market, North Carolina.
“With major shifts happening in our industry, it is important to further our dedication to building a stronger and more responsible ecosystem — and apply player protection rigor across all platforms and entry type, prediction markets and fantasy sports,” said Underdog Vice President of Responsible Gaming Adam Warrington in a statement. “Regen’s mission aligns with our goals as they empower users to set up a simple and intuitive savings mechanism that provides a new and evolved RG tool.”
“Building a robust financial future is becoming essential for today’s players, and Underdog has always been ahead of the curve,” added Prior. “We’re thrilled to bring Regen to their team and users, delivering real savings in a way that’s effortless and genuinely impactful.”
GuardDog sinks teeth into RG investments
Underdog founded GuardDog in 2023 as a fund aimed at encouraging and financially supporting innovation in responsible play by providing capital to cutting-edge start-ups building player protection technology.
The company made made an initial $1 million investment in the GuardDog innovation fund and its previous third-party investments include the Game Safety Institute (GSI), which works to build intelligence platforms to accurately assess risk for each game type and develop opportunities to better educate players and showcase tools to help players control their play.
In addition to financial investment, GuardDog also provides funded companies with access to mentorship and consultation from responsible gaming experts, including former Colorado Division of Gaming Director Dan Hartman, ex-Indiana Gaming Commission Executive Director Sara Tait, responsible gaming advocate Brianne Doura-Schawohl and gaming industry investor and Eilers & Krejcik Gaming Partner Emeritus Chris Grove.
