Sweepstakes sportsbook Fliff is stepping into the daily fantasy sports (DFS) world, and intends to stay there.
The company has launched a peer-to-peer pick’em-style game, Superstars, in 11 states, adding DFS to a product portfolio that already includes a social sportsbook and a range of promotional games.
Described by Fliff as a game of skill-based peer-to-peer DFS contests, Superstars lets users compete with one another in pools by combining over/under statistical picks on individual players’ performances for a chance to win real money. Customers choose their entry fee after adding the selections to their cart, but they do not necessarily need to wager real money as Superstars includes a daily free dollar feature that is good for one entry each day.
Fliff plans to be licensed DFS operator
The DFS product is live in 11 states as of the time of writing, mostly states in which the status of daily fantasy sports remains gray:
- California
- Kansas
- Kentucky
- Minnesota
- New Mexico
- North Dakota
- Rhode Island
- South Carolina
- South Dakota
- Utah
- West Virginia
The company launched the product back in September in 10 states, before adding California to the footprint in December.
Fliff CEO Matt Ricci confirmed to SBC Americas that the company intends to incrementally expand its DFS reach by launching in more states. That includes plans to pursue DFS licenses in states where the vertical is regulated.
Fliff diversifies amid sweeps crackdown
The foray into DFS is the second major operational pivot from Fliff in the last 12 months. Early in 2025, the Philadelphia-based social gaming company entered the online sweepstakes casino business by launching Sidepot, a portal hosting hundreds of in-house games where players could redeem Fliff Coins and Fliff Cash for real-money prizes or compete in non-cash play. Fliff sold the brand later in 2025 to focus on its sports products.
Its decision to begin offering DFS in nearly a dozen states comes amid a crackdown on dual-currency sweepstakes gaming in the U.S. Six states have banned sweepstakes casinos or sportsbooks through legislation, and several more have pursued enforcement actions such as cease-and-desist orders. Fliff is one of many operators that have drawn the ire of state regulators, such as in Arizona, where it received a C&D in August.
Last year, Califoria Attorney General Rob Bonta’s office cast aspersions on the vertical when it issued a formal opinion that all paid daily fantasy gaming should be considered illegal in the state. Bonta vowed to enforce that opinion, although it is not clear how his office intends to do so. California Gov. Gavin Newsom, who signed the sweeps ban into law, publicly disagreed with Bonta’s opinion.
