ProgressPlay is entering the sweepstakes casino business with the launch of a new platform designed to provide gaming brands with solutions to support operations.
The European online casino and sportsbook solutions provider announced on Friday plans to launch a sweepstakes platform powered by a dual-currency engine. ProgressPlay is entering the sweepstakes casino sector as dual-currency systems face regulatory and legal scrutiny in markets across the U.S. Since May, governors in New Jersey, Montana and Connecticut have signed sweepstakes casino bans tied to dual-currency systems.
ProgressPlay is currently acquiring operator partners for its sweepstakes platform, providing the gaming brands with access to comprehensive geolocation tracking and in-state age verification to ensure regulatory and compliance standards are met.
“This launch represents far more than technological innovation,” said ProgressPlay CEO Itai Lowenstein. “We’re rewriting the rulebook on operator success in sweepstakes gaming. From content frameworks to our player retention architecture, we’re not just providing tools, we’re building long-term winning partnerships in this high-growth sector.”
ProgressPlay is also supporting operators through localized hosting and backend integration for a growing portfolio of partners. The company plans to showcase its platform to operators at SBC Summit in Lisbon from Sept. 16-18. The platform will include content from key stakeholders in iGaming, including BetSoft, Pragmatic Play and Spinomenal.
As of September 2025, ProgressPlay had more than 100 sportsbook partners and over 150 casino partners. The company also collaborates with more than 80 media companies.
ProgressPlay’s online casino partners include Evolution, Scientific Games and Wazdan.
Gaming brands exit US markets impacted by sweeps ban
ProgressPlay is creating opportunities for sweepstakes casino operators while several gaming brands respond to restrictions in the U.S. by ceasing operations in certain states.
Last month, sports prediction market Novig left New Jersey’s gaming market after Gov. Phil Murphy signed the state’s ban on sweepstakes casinos and any form of gaming with a dual-currency system. Playtech confirmed to SBC Americas its decision to no longer supply content to sweepstake platforms in California amid efforts to ban the vertical.
Playtech said its U.S. sweepstakes services make up roughly 1% of total overall revenue.
The company exited California just before Senate members unanimously passed a measure that bans sweepstakes gambling in the Golden State. The measure, Assembly Bill 831, was approved by a 36-0 vote and faces another committee vote and chamber consideration before it can reach Gov. Gavin Newsom’s desk to be signed into law.
The measure bans dual-currency sweepstakes for both operators and suppliers.
ProgressPlay fined by UK regulator
ProgressPlay is diversifying its offerings after being fined $1.4 million by the UK Gambling Commission for anti-money laundering and social responsibility violations. The infractions included failing to conduct required risk assessments and verify sources of funds.
The company also failed to provide comprehensive systems that monitor customer activity. The commission’s latest fine follows a $290,000 penalty ProgressPlay paid in 2022.
The penalty was also for anti-money laundering and social responsibility failures.
