Betfred moving on from US online sports betting market

A moving truck as Betfred moves on from the online sports betting market in the U.S.
Image: Kristi Blokhin / Shutterstock

Betfred is the latest sports betting operator to no longer serve online bettors in America.

The British bookmaker is planning to close online sports betting operations in Pennsylvania on July 31, putting an end to its efforts to provide an online platform in the U.S. Betfred is exiting Pennsylvania as a partner of Wind Creek Bethlehem casino. It is unclear if Betfred will continue to manage the retail sportsbook on the premises.

Betfred is no longer accepting new online wagers in Pennsylvania with pending wagers and early cashout options available until the end of the month. Wagers placed by Betfred players that settle after its exit date will be paid out via checks sent through the mail.

Betfred is leaving Pennsylvania after shutting down its online sportsbook in Iowa and its land-based operations at Silver Reef Casino Resort in Washington late last year.

Before exiting Pennsylvania, Washington and Iowa, Betfred shuttered online wagering in Arizona, Colorado, Ohio, Maryland and Virginia after failing to gain market share.

Betfred began the year with only Nevada and Pennsylvania as its remaining U.S. markets. Before January was over though, the company closed up its Nevada operations.

SBC Americas reached out to Betfred for comment and will update this story if a response is received.

Betfred joins other European operators exiting US

Last year, Super Group made the decision to shutter operations of its Betway brand in the U.S. after securing wagering licenses in nine markets. Super Group dissolved Betway in the U.S. following an internal review that determined a long pathway toward profitability for its American sports betting assets. The review was initiated after Super Group reported a $24 million loss in Q1 2024 for its U.S. business after posting company-wide losses of $61 million in 2023. Super Group attempted to maintain a U.S presence through iGaming.

Earlier this month, the European gaming holding company announced it will be pulling its online casino brands Jackpot City and Spin Casino from U.S. markets. Super Group shared the news in its Q2 2025 earnings call following a company-wide evaluation.

Super Group cited regulatory requirements and costs as a factor in its decision.

Super Group expects to incur a one-time cash restructuring charge of between $30 million and $40 million for shuttering Jackpot City and Spin in New Jersey and Pennsylvania. Super Group is maintaining a presence in North America through its Canadian operations.

Tipico also exited the U.S. after MGM Resorts subsidiary LeoVegas acquired the operator’s U.S. business in 2024 for an undisclosed price. LeoVegas acquired Tipico after the Malta-based company launched U.S. online sports betting operations in 2020.

Tipico had secured market access in New Jersey, Colorado, Iowa and Ohio before its exit.

888 Holdings also left America’s gaming market after parting ways with Authentic Brands Group, the owner of Sports Illustrated. The split ended the SI Sportsbook and Casino joint venture, which resulted in 888 agreeing to pay an initial $25 million termination fee.

888 is also required to pay another $25 million between 2027 and 2029 for the exit. The company also cited a long pathway toward profitability as its reason to leave the U.S.

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