The gaming industry is competitive leading operators and suppliers to deploy varying marketing practices to separate themselves from the rest of the pack. The success or failure of online casino games can depend on their visibility impacting how they are consumed and how stakeholders in gaming allocate resources to maximize their potential.
PlayAIO is providing the gaming industry with insights and data powered by AI allowing operators and suppliers to analyze the visibility of online casino games.
The specialized B2B AI and machine learning provider leverages its advanced technical expertise to measure the visibility, digital real-estate and end-user impact of iGaming. PlayAIO collects both mobile and desktop data from more than 10 operators. The data, collected through PlayAIO’s RankIQ Engine, is from all seven U.S. online casino markets.
PlayAIO analyzed the most visible casino games in June building on previous monthly insights shared by the company. The company’s RankIQ Engine aggregates several factors in ranking game visibility including page positioning, market availability and title size.
Huff N’ More Puff makes big jump in rankings
IGT solidified its position as a top game provider in 2025 for a third consecutive month.
The provider’s Cash Eruption title remains the highest-ranked game across the U.S., holding the number one position in four U.S. markets. Cash Eruption continues to demonstrate its impressive staying power, averaging 23 days within the top 10 dynamic game categories for the group of operators analyzed by PlayAIO.
Meanwhile, Light & Wonder’s title Huff N’ More Puff quickly climbed up the rankings.
Huff N’ More Puff emerged as the second-highest ranked game in June, a significant jump from previous rankings due to its rollout as a non-exclusive title. As a result, the game was listed by 12 online casino operators throughout the month, a significant uptick in reach.
7s Fire Blitz Hot Stepper, a White Hat Studios game, demonstrated strong growth in June being ranked by 10 operators during the month. Initially launched as a FanDuel exclusive, the title continued to gain traction with its expansion across multiple operators.
| Game Title | Provider | June Rank | Change |
| Cash Eruption | IGT | 1 | 1 |
| Huff N’ More Puff | Light & Wonder | 2 | 45 |
| 7s Fire Blitz Hot Stepper | White Hat Studios | 3 | 17 |
| Crazy Time | Evolution | 4 | 3 |
| Capital Gains | AGS | 5 | 4 |
| Divine Fortune Black | Evolution | 6 | 2 |
| Triple Coin Treasures Shamrock Fortunes | AGS | 7 | 114 |
| Double Top Dollar | IGT | 8 | 8 |
| Saint Fished | White Hat Studios | 9 | NEW |
| Cash Volt | Evolution | 10 | 15 |
Jackpots and partnerships lead to increased visibility
Jackpot-linked online casino games experienced a significant shift in June, dropping from 70% of top 30 game placements in May to just 28% in June. Despite the decline, operators including Hard Rock Bet, FanDuel and DraftKings continue to prioritize jackpot games.
RTP also remains a key driver of ranking. Many of the top-performing games in June featured a 96% RTP, with the exception of Triple Coin Treasures Shamrock Fortunes, which continues to climb the rankings despite a different RTP configuration.
Last month, Triple Coin Treasures Shamrock Fortunes made a significant jump in visibility behind an expanded partnership between AGS and Caesars Entertainment. The deal makes Triple Coin Treasures titles available across Caesars’ portfolio of brands.
The expanded partnership, secured in April, also includes exclusive game launches.
New online casino games claim their spot in the rankings
Evolution, Games Global, Everi, IGT and White Hat Studios remained at the forefront of new game release rankings in June, driven by the introduction of innovative features.
| Game Title | Provider | June Rank |
| Saint Fished | White Hat Studios | 1 |
| Big Bucks Deluxe | Evolution | 2 |
| Cash Eruption Power Surge | IGT | 3 |
| Blazin Grand | Everi | 4 |
| Cash Goddess | Evolution | 5 |
| Combo Cash Secret Treasures | Everi | 6 |
| House Of Spins | Games Global | 7 |
| Trophy Fish | Evolution | 8 |
| Magic Treasures Dragon | IGT | 9 |
| Golden Horn | Bragg Gaming | 10 |
Top exclusive online casino games in June
Exclusivity continues to be a large focus for operators with Rush Street Interactive brand BetRivers and FanDuel heavily prioritizing exclusive game on their homepages. Triple Coin Treasures Shamrock Fortunes was the top ranked title across Caesars’ online platforms.
| Game Title | Provider | Operator | May Rank |
| Triple Coin Treasures Shamrock Fortunes | AGS | Caesars | 1 |
| Huff N Even More Puff | Light & Wonder | FanDuel | 2 |
| Treasures Of Kongar | Play’n Go | BetRivers | 3 |
| Willy Wonka Everlasting Gobstopper | Light & Wonder | FanDuel | 4 |
| Crystal Treasure | AGS | Hollywood Casino | 5 |
| Bet Rivers Mega | AGS | BetRivers | 6 |
| Wuji Mines | Penn National Gaming | Hollywood Casino | 7 |
| Laughing Buddha | Oddsworks | BetRivers | 8 |
| Bruce Lee Kung Fu Wilds | Light & Wonder | BetRivers | 9 |
| Almighty 777 Jackpot Royale Express | White Hat Studios | BetRivers | 10 |
PlayAIO provides regional data
PlayAIO also measures how location impacts the visibility of online casino games. In the largest markets (New Jersey, Pennsylvania, Michigan and West Virginia) Light & Wonder, IGT and White Hat Studios continued to show aligned success throughout June.
| Top Three Most Visible Games in New Jersey | ||
| Huff N More Puff | Light & Wonder | 1 |
| Cash Eruption | IGT | 2 |
| 7s Fire Blitz Hot Stepper | White Hat Studios | 3 |
| Top Three Most Visible Games in Pennsylvania | ||
| Huff N More Puff | Light & Wonder | 1 |
| Cash Eruption | IGT | 2 |
| Draft Kings Blackjack | White Hat Studios | 3 |
| Top Three Most Visible Games in Michigan | ||
| Huff N More Puff | Light & Wonder | 1 |
| Cash Eruption | IGT | 2 |
| Huff N Even More Puff | Light & Wonder | 3 |
| Top Three Most Visible Games in West Virginia | ||
| Huff N More Puff | Light & Wonder | 1 |
| Cash Eruption | IGT | 2 |
| Big Bucks Deluxe | Evolution | 3 |
PlayAIO continues to push the boundaries in collecting data and providing accessibility.
Its Rank IQ Engine provides a key entry point for the gaming industry to understand how online casino games are performing while detailing what drives rankings.
PlayAIO plans to provide more online casino gaming data in the coming weeks. It plans to provide visibility data that includes desktop and mobile gaming splits, an industry first.
