PlayAIO provides monthly insights of most visible online casino games

The failure or success of online casino games can be determined by how operators and suppliers promote and deliver their products to players across the world. The visibility of online casino offerings can impact how content is consumed but can provide insights to how games are perceived allowing stakeholders to allocate resources to maximize reach.

PlayAIO is providing operators and suppliers with insights and data powered by AI providing industry leaders with the ability to analyze the visibility of casino games.

The specialized B2B AI and machine learning provider is leveraging its advanced technical expertise to measure the visibility, digital real-estate and end-user impact of online casino games offered by some of the most popular operators in America. PlayAIO collects data from all seven regulated online casino markets in the U.S.

It gauges the visibility of online casino content on both mobile and desktop platforms.

PlayAIO acquires data from over 10 operators, including DraftKings, FanDuel, BetMGM, Caesars, Hard Rock Bet and Fanatics, which launched a standalone casino app in May.

PlayAIO noted that its data from Caesars, Hard Rock and Fanatics only includes metrics from their apps. The company deploys its RankIQ Engine to analyze operator websites and apps through a ranking system to determine visibility.

Rank IQ aggregates a variety of factors in ranking a game’s visibility.

The factors include its position on the page, tile size, number of visible states, the frequency with which the game is displayed across the site and whether an end-user needs to click next or see more on a category. Weighting is also varied across apps and websites.

PlayAIO took a detailed look into the visibility of online casino games in April and May.

IGT continues to excel as a popular iGaming provider

IGT has several online casino titles with strong visibility building on strong performances in both March and April. The company is solidifying its position as a top games provider in 2025 with its Cash Eruption title remaining as the highest-ranked game for visibility in the U.S. Cash Eruption was the most visible game in four U.S. online casino markets in April.

The game averaged 23 days in operators’ top 10 dynamic game categories.

Evolution’s Divine Fortune Black also posted strong visibility with the title emerging as the highest-ranking new game in the U.S. market. Divine Fortune Black, listed during the month of May, performed well in both April and May with an average 6.4 days listed within the top 10 dynamic game categories across several online casino operators.

333 Boom Banks, a Games Global title, also reported strong visibility.

The game ranked fifth in the overall top 10 list in April but placed within the top two for visibility in all states except West Virginia. The results provide Games Global with strong momentum with several titles in the top 10, including Blazing Bison Gold Blitz.

ReelPlay, Everi, AGS, and Light & Wonder also delivered online casino games with strong visibility with each operator placing in the top 20 for visibility in May, per RankIQ.

A noteworthy mention goes to White Hat Studios. Its 7s Fire Blitz Hot Stepper title ranked 14th in May for visibility but it was the second-highest ranked title across all operators’ dynamic top 10 games categories.

The game averaged 26 days in operators’ top 10 dynamic game categories.

Jackpot-linked titles in the U.S. continue to serve as a key driver of both ranking performance and player appeal. Notably, 70% of the games listed within the top 30 were associated with a jackpot feature—either integrated directly by the operator or offered via a central operator-led solution. The top 10 games for May predominantly favored traditional formats, with a marked preference for cash-themed and animal-themed content.

A consistent trend remains the strong correlation between visibility and games offering a high return to player of typically around 96%.

New games staking their claim in the rankings

Games Global, Evolution, and White Hat Studios remained at the forefront in the ranking of visible new game releases for the month of May driven by the introduction of innovative features, including PowerCombo and Jackpot Royale integrations in their flagship titles.

PlayAIO provides regional data

PlayAIO also measures how location impacts the visibility of games collecting data across all of America’s regulated online casino markets. IGT and Games Global showcased aligned success in the month of May in America’s largest online casino markets.

The two companies delivered consistent performances in three key U.S. markets: Michigan, Pennsylvania, and New Jersey.

PlayAIO’s Rank IQ Engine allows operators to better understand game ranking insights across both mobile and desktop products. The product details game visibility across the U.S., driving further contextual knowledge about what makes a game successful.

PlayAIO continues to push the boundaries when it comes to data and accessibility. The Rank IQ Engine provides a key entry point for the gaming industry to understand how games are performing across sites and markets.

PlayAIO plans to provide more online casino gaming data in the coming weeks. The company has collected data from operators that includes desktop and mobile gaming splits, an industry first. The data provides a detailed outlook regardless of market location.