The American Gaming Association (AGA) now counts the world’s largest global cruise operator among its membership.
Carnival Corporation has become the first cruise operator to join the U.S. gaming industry trade group. The company’s portfolio of cruise lines comprises AIDA Cruises, Carnival Cruise Line, Costa Cruises, Cunard, Holland America Line, P&O Cruises, Princess Cruises and Seabourn.
As a core operator member, Carnival will be able to collaborate with land-based and online casino operators and gaming suppliers to gain valuable knowledge and insights to support the company’s business objectives, said the company.
Membership also gives Carnival leaders and team members access to a wide range of benefits, including industry-exclusive data and resources, exclusive programming, networking and collaboration opportunities with gaming companies and leaders, and AGA’s advocacy tools.
The AGA noted that the cruise operator has longstanding partnerships with several other members of the association. Carnival works with the likes of Bally’s and BetMGM to operate casinos on board its brands’ ships. It has its own casino company, Global Gaming. Offering typical casino fare such as slots and table games means that Carnival also has relationships with numerous gaming suppliers, many of whom are AGA members.
“We’re thrilled to welcome Carnival Corporation to the American Gaming Association,” said Maureen Beddis, senior vice president of membership and events at the American Gaming Association. “As a global leader in leisure travel and entertainment, they not only bring a unique perspective to our membership but also deepen our network through longstanding partnerships with several existing AGA members.
“Their commitment to delivering world-class gaming experiences at sea complements our efforts to promote innovation, collaboration, and responsible gaming across the industry. We look forward to working together to strengthen our collective impact.”
Carnival said AGA membership further deepens its longstanding commitment to upholding the highest standards of compliance, including anti-money laundering initiatives and responsible gaming practices.
“Joining the American Gaming Association is an important step in advancing our industry leadership and ensuring we remain at the forefront of responsible gaming and regulatory best practices,” said Marty Goldman, senior vice president of global gaming at Carnival Corporation. “This partnership opens new avenues for collaboration and knowledge-sharing that will directly benefit our guests, team members and the broader Carnival Corporation organization.”
