BetConstruct is aiming to improve how online casino operators and affiliates collaborate.
The Armenian gaming solutions provider announced the launch of Affigates, an affiliate ecosystem that allows online operators and affiliates to partner and scale. The full-scale ecosystem provides a platform for software and program management for affiliates.
Affigates, tailored for both novice and established affiliates, leverages artificial intelligence to deliver a proprietary scoring system to help identify adequate partners.
“The biggest opportunity in the betting and gaming industry lies in the integration of crypto-based solutions, AI-powered tools, and automation technologies,” BetConstruct Regional Director of Latin America Anna Shahbazyan told SBC Americas earlier this year. “As the market becomes increasingly saturated with similar offerings, the true value will come from differentiation.”
BetConstruct’s new solution fosters an ecosystem of more than 4,500 affiliates with more than 630 operator partners. Collectively, the affiliates and operator partners provide BetConstruct and its new Affigates offering with access to more than 30 million players.
BetConstruct is debuting Affigates next month at iGB L!VE in London.
BetConstruct committed to serving affiliates
The company’s new Affigates ecosystem comes after the launch of a service in 2023.
That year, BetConstruct launched its Affiliate Programme Management service.
The service provided educational materials allowing its portfolio of operators to maximize the effectiveness of affiliate programs and partners. The Affiliate Programme Management service allowed its users to customize their website landing pages while providing media creation tools. It also offered gaming companies a “commission plan setup.”
The setup matched the best pricing for operators and affiliates based on a series of factors including targeted markets and economic trends. BetConstruct tailored the service to the requirements of each operator allowing them to maximize their return on investment.
BetConstruct provides solutions for online sports betting, iGaming, skill games and poker with licensing from the UK Gambling Commission and Malta Gaming Authority.
