iGaming technology provider 4Play Gaming has stepped into the U.S. sweepstakes market.
The company has launched SpinsAmerica.com, which it describes as a sweepstakes platform tailored for the American market.
A release states that the site extensively uses artificial intelligence (AI) that is designed to optimize player engagement, enhance security and support operators. In particular, it aims to leverage AI-powered tools that personalize the player experience, improve risk management and automate key operational processes.
4Play says SpinsAmerica differs from traditional sweepstakes platforms by incorporating machine learning algorithms to adapt in real time to user behavior, ensuring that players receive tailored game recommendations, dynamic bonuses and enhanced fraud detection. It also aims to streamline operations for affiliate partners and gaming operators by offering automated compliance checks, optimizing conversion and providing predictive analytics to facilitate data-driven decisions.
“Our mission with SpinsAmerica is to redefine the sweepstakes industry by integrating AI at every level of the player journey,” said 4Play Gaming co-founder Rami Nahum. “From intelligent customer support chatbots to real-time responsible gaming interventions, we are using AI to create a platform that is not only more engaging but also safer and smarter.”
4Play Gaming has partners in North America including Optimove, which serves as the company’s main CRM provider.
4Play offers fixed-fee services rather than revenue-sharing models, charging operators a monthly fee for its services regardless of performance.
“We built SpinsAmerica to be a game-changer for operators,” said Josh Shoham, co-founder of 4Play Gaming. “Our AI-powered back-office tools allow operators to gain deep insights into player behavior, maximize retention strategies, and improve operational efficiency—all in real-time.”
