Scientific Games has added EQL Games as a new partner in its expanding SG Content Hub Partner Program.
EQL Games, based out of Louisville, Ky., provides its partners with a portfolio of games from its own internal studio as well as gaming and lottery studios from across the world. Now, it will bring its aggregated and original titles to Scientific Games’ iLottery customers around the world.
“EQL Games believes in ever-evolving content innovation to keep players entertained,” said EQL Games USA Founder and CEO Brad Cummings. “We made the strategic decision to join Scientific Games’ unique partner program to broaden lotteries’ access to our products and the products of the studios we represent. Great content is the key to helping create an even brighter future for the lottery industry in the U.S and abroad.”
“We welcome EQL Games to the SG Content Hub Partner Program, broadening yet further the variety of engaging iLottery games and licensed brands available to our global customers and their players in a totally frictionless way,” added Scientific Games’ VP of Digital Games Steve Hickson.
EQL Games expands iLottery footprint
EQL Games has launched its lottery offerings in multiple new states in 2024.
Earlier this year, it reached an agreement with the Hoosier Lottery to offer Team USA-themed scratch-off games across Indiana ahead of the Paris 2024 Olympic Games.
Then, in April, it partnered with NeoGames subsidiary Pariplay to supply the Virginia Lottery with a range of instant games via Pariplay’s Fusion aggregation platform.
“Our goal is to deliver lottery content that is novel, engaging, and profitable for lottery operators while making it available to as wide an audience as possible,” said Cummings last year.
