LeoVegas Group will integrate EveryMatrix’s OddsMatrix technology as it continues to build out its own proprietary sportsbook platform.
The operator will utilize OddsMatrix’s odds feed to help it expand its market coverage and pricing models across multiple territories, sports, markets and events. The feed will be customized for LeoVegas’ requirements to allow the sportsbook to offer optimized pricing, increased uptime and an enhanced user experience.
“We’re delighted to be partnering with such a household name as LeoVegas Group, particularly at such an important moment for the brand as it expands its operations across the world and transitions to a new proprietary sportsbook,” said EveryMatrix Americas President Erik Nyman. “Our odds feed has consistently proven to be a valuable addition for Tier-1 operators, and we’re committed to doing exactly that with LeoVegas.”
LeoVegas’ parent company MGM Resorts International announced last June that it was buying Tipico’s U.S. sportsbook operations. Tipico shut down its American sports betting arm as a result of the deal. LeoVegas acquired certain aspects of Tipico’s U.S.-facing management, technology and trading teams across the country as part of the purchase, as well as in Colombia and Europe.
LeoVegas CEO Gustaf Hagman said at the time that controlling its own sportsbook technology will allow the brand to deliver “the world’s greatest iGaming experience.” The brand previously operated on the Kambi platform in North America.
EveryMatrix delivers its scalable and modular iGaming software, solutions, content and services for casino, sports betting, payments and affiliate management to global Tier 1 operators and newer brands. It serves 300+ B2B customers worldwide. It works with operators in North America including DraftKings, BetMGM, Caesars Digital, Golden Nugget Online Gaming and Rush Street Interactive.
In reporting its best-ever quarter and year in January 2025, EveryMatrix said that OddsMatrix increased betting volumes 73% year-over-year in Q4 2024 and by a factor of 14 over a period of five years. The platform set new annual records for sportsbook turnover, margins, live events and bet volumes.