betPARX bolsters online casino with multistate SlotMatrix deal

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betPARX has signed a multistate content deal with SlotMatrix for the provision of online casino content across three key markets. 

Following the agreement, the EveryMatrix casino aggregator will supply betPARX with over 22,500 games from an array of over 300 global studios. 

Consequently, betPARX players in New Jersey and Michigan will benefit from improved gaming options, whilst Pennsylvania will also be included in the deal once EveryMatrix is fully licensed there.  

“betPARX continuously seeks to incorporate well-known, exciting, and highly sought-after game titles to provide an enjoyable user experience for our players,” commented Gil Bushkin, Senior Director of Interactive Marketing at betPARX.

“EveryMatrix’s capabilities support betPARX’s vision of creating a superior casino app that offers a diverse and captivating gaming experience.”

This latest deal strengthens the ties between EveryMatrix and betPARX which have had an established relationship since March. 

That deal saw EveryMatrix distribute content from its Spearhead Studios and Armadillo Studios via an integration with the CasinoEngine igaming integration platform.

Erik Nyman, President of EveryMatrix Americas, added: “I’m happy to announce we have extended our partnership with betPARX to aggregation, opening the door to a huge variety of content from leading igaming suppliers.

“Once live, EveryMatrix will provide free spins, tournaments, leaderboards and jackpot capabilities through our back office for multiple vendors, making it one of the most significant product disruptions in US igaming to date.

“As a result, we are very confident betPARX will boost its player retention and significantly grow its business using our aggregator SlotMatrix.”