The National Council on Problem Gambling (NCPG) is reaching new heights in its effort to garner support for youth gambling awareness.
The NCPG has reported a record 74 lotteries and 101 community organizations that have promised their participation in the council’s 2024 Gift Responsibly Campaign. The campaign, supported by the North American Association of State and Provincial Lotteries, raises awareness of the risks of purchasing lottery tickets for children.
The 2024 Gift Responsible Campaign will have participation from major U.S. lotteries, including the California State Lottery, New Jersey Lottery and Hoosier Lottery. Regulators, including the New York State Gaming Commission, are also participating.
“This year’s record participation is a heartwarming way to enter the holiday season as we continue our work to educate the public about the dangers of underage gambling,” said NCPG Executive Director Keith Whyte. “The Gift Responsibly Campaign promotes global awareness and understanding that lottery tickets are not appropriate gifts for children or teens.”
Throughout December, the participating organizations will provide resources to educate local communities about the dangers of exposing children to gifted lottery tickets, the risks of youth gambling and responsible gambling practices for legal bettors.
The lotteries and community organizations will also deploy social media messaging, public service announcements and digital advertising. The group of campaign participants will also use retailer training and in-store signage to raise awareness about youth gambling.
This year’s campaign marks the seventh consecutive campaign for the NCPG. The campaign has also garnered support from 19 international lotteries. The lotteries include Loterija Slovenije, Sask Lotteries, Austrian Lotteries and Loto-Québec.
NCPG provides player protection insights
Earlier this year, the NCPG released, U.S. States’ Online Sports Betting Regulations: An Evaluation Against National Council on Problem Gambling Standards, a report providing an analysis of how regulated markets adhere to laws and regulatory frameworks.
The report found that 11 states failed to meet 25 of the Internet Responsible Gambling Standards (IRGS), which provide guidance in gaming-related policy, training and research.
The IRGS outline 82 player protection standards that regulated states should adhere to.
