Play’n GO is entering new North American markets through a deal with DraftKings.
The global gaming provider has landed a two-state partnership with DraftKings bringing its content to five markets across America. Play’n GO’s deal with DraftKings, which includes sister brand Golden Nugget, now provides the Sweden-based provider with access to players in New Jersey, Michigan, Connecticut, Pennsylvania and West Virginia.
“The DraftKings and Golden Nugget brands are synonymous with gaming in the U.S., and we are excited to further strengthen our partnership with both brands by expanding into these fourth and fifth states together,” said Play’n GO COO Magnus Olsson. “We believe our games portfolio, our preference for direct integration, and our commitment to listening to our customers all make us the best casino entertainment provider in the world, and the ideal partner for any operator.”
Play’n Go and DraftKings first teamed up in May 2024 providing content in New Jersey, Michigan and Connecticut but has since expanded to Pennsylvania and West Virginia. Players in those markets have access to classic Play’n GO games and new titles.
Play’n GO’s portfolio of partners
The Swedish company has a portfolio of partners that also includes bet365 and PlayStar.
Play’n GO collaborated with PlayStar in August to offer games in New Jersey, the online casino brand’s only U.S. market. As part of the deal, Play’n GO is providing players in the Garden State with access to a roster of more than 600 games, including popular slot titles. The titles include Reactoonz, Rich Wilde and the Book of Dead and Rise of Olympus.
Play’n GO further solidified its presence in New Jersey through a partnership with bet365. The pact provides bet365 online players with access to a slew of titles from Play’n GO. The partnership with bet365 marked the sixth deal for Play’n GO with a New Jersey operator.