At the Global Gaming Expo in Las Vegas on Tuesday, Optimove introduced its new OptiPromo offering designed to deliver dynamic, CRM-powered promotions and rewards tailored to gaming operators’ customers.
The B2B platform provider’s new B2C offering automates complex reward calculations and leverages player data to enhance engagement and optimize promotion spending, ultimately boosting retention and profitability.
The company says that OptiPromo will allow marketers to streamline the promotion process, enhance customer engagement and implement personalized strategies that resonate with their audiences, ensuring that every promotional effort is both effective and efficient.
In particular, OptiPromo highlights the crucial role promotions play in leveraging CRM data to optimize spending. Marketers can choose different rewards based on customer tiers, calculate rewards as a percentage of a customer’s average transaction amount or tailor promotions based on customers’ favorite product, enhancing the relevance and effectiveness of each promotion.
Utilizing Optimove’s data capabilities, OptiPromo powers bonus calculations that evolve with customer behavior, such as deposits, bets and losses in iGaming, and discounts and incentives in retail and direct-to-consumer marketing. This automation eliminates manual calculations, delivering personalized incentives that foster engagement and loyalty. By aligning rewards with customer value, OptiPromo helps reduce unnecessary overspending on rewards, maximizing profitability and driving generosity/promotion optimization.
Marketers can manage all promotions within a single interface, freeing up time for strategic initiatives by eliminating cumbersome manual processes.
Optimove says its product, combined with the AI-Orchestrated Gamification it announced in August 2024, enables marketers to create real-time, immersive experiences that significantly enhance customer engagement and loyalty.
“Until now, marketers have lacked the powerful capabilities to deliver truly personalized promotions at scale and using holistic CRM data,” says Pini Yakuel, CEO of Optimove.”With OptiPromo, brands can automate the calculation of dynamic rewards and leverage comprehensive CRM data to tailor promotions to each customer’s unique journey. This not only enhances customer engagement but also allows marketers to optimize their promotional spending, transforming how they connect with their audiences.”
