Oddin.gg is bolstering its portfolio of offerings with an upcoming action video game.
The B2B esports provider announced on Monday a deal to provide exclusive betting markets for Deadlock, a multiplayer video game title that is in early development. Deadlock opened its playtesting stage in August and has since garnered the attention of more than 100,000 players. The closed beta is only open to friend invites via playtesters.
Deadlock, developed and published by Valve, is a third-person shooter game that sees players in an alternate version of New York utilize heroes in capture-the-flag-like gameplay.
Oddin.gg is leveraging its online wagering capabilities to deliver new betting markets to players through Deadlock. Earlier this month, the Prague-based company began offering Deadlock markets for a streamer’s tournament. The pre-match and live betting markets for the best-of-three tournament included match winner double chance and map total.
Betting markets for Deadlock are available to existing Oddin.gg users through the company’s odds feed interface, which includes risk protection from the company.
Oddin.gg expands its reach
The launch of new betting markets comes as Oddin.gg expands its footprint in America.
Last month, Oddin.gg was awarded a temporary sports betting license from the West Virginia Lottery Commission bringing its total to four North American markets. Oddin.gg was granted the license after showcasing an ability to comply with regulatory standards. As part of its licensing agreement, the esports provider must comply with operational checks.
Oddin.gg is also licensed to operate in Colorado, New Jersey, and Ontario.