Another sportsbook operator is drastically adjusting its U.S. strategy. SuperBook Sports announced on July 19 that it is shutting down in eight states, effectively turning itself back into a Nevada-only operation.
SuperBook ceased taking bets in Arizona, Colorado, Iowa, Maryland, New Jersey, Ohio, Tennessee and Virginia as of 8 p.m. ET on Friday. Bettors were given less than two and a half hours’ notice and SuperBook did not give a reason for its withdrawal.
The brand isn’t quite pulling out of the U.S. market like some others have, as it has its flagship retail sportsbook at the Westgate in Las Vegas and will also remain live online in Nevada via the Westgate SuperBook app.
It’s hard to accurately assess how SuperBook stood in its jurisdictions given the lack of operator-by-operator data available across the U.S., but it certainly never took a firm hold outside of its Vegas stronghold.
SuperBook held no more than 0.2% of the market in any of the states where a breakdown of handle is available.
Its best-performing state this year in terms of market share and handle was Arizona, where it had been partnered with the Fort Mojave Indian Tribe. There, it took $3.5 million worth of bets but a 1.2% hold yielded just $42,350 in gross revenue.
SuperBook’s licenses will ultimately become available in several states, including Arizona, where the Arizona Department of Gaming shut its latest licensing application window just hours before SuperBook’s announcement.
SuperBook the latest casualty of US market
SuperBook is the second sportsbook to leave Arizona this month, after SaharaBets ended operations in its only state following the Arizona Coyotes NHL franchise’s move to Utah.
Looking further afield, SuperBook is just one of several mobile sportsbooks to either cease or limit their operations in the U.S. over the last few weeks.
Super Group announced earlier this month that it will be ceasing Betway’s sportsbook operations across the country to focus on iGaming in New Jersey and Pennsylvania. Tipico was purchased by BetMGM subsidiary LeoVegas last month. Meanwhile, Betfred had already announced it would close down in Maryland at the end of this month and announced on Friday it would do the same in Ohio.
