EveryMatrix has announced that its flagship casino product, CasinoEngine, has reached six billion monthly game rounds and exceeded €6 billion ($6.5 million) in monthly turnover as of June 2024.
Those new records come just months after the product had hit the four billion and €4 billion ($4.4 billion) marks, respectively. CasinoEngine, which utilizes an aggregation product called SlotMatrix and currently hosts more than 29,000 games, has also achieved record profits and record customer revenues over the last three years.
A press release noted that while it took EveryMatrix’s casino unit four years to go from one to two billion rounds between 2018 and 2022, it then took just 11 months to double again from two to four billion game rounds from July 2022 to May 2023 and just 12 months after that to reach more than six billion in June 2024.
EveryMatrix partly credits the accelerated growth to new innovations such as SlotMatrix Boosters, a series of gamification tools that include customizable jackpots, tournaments, challenges and free spins, which have also driven game rounds and turnover.
“We continue to smash records month on month and year after year, accelerating our customer growth faster than ever before,” said EveryMatrix Head of Casino Stian Enger Pettersen. “Not only do we continually showcase our expertise, knowledge, strength and leading presence in casino, but also continually look to improve our customer offerings with innovations such as SlotMatrix Boosters. This adds both multiple layers of experiences and excitement for players and creates even more opportunities for our customers.”
New partnerships fuel record results
EveryMatrix also put the accelerated rate of growth down to a combination of increasing existing customer revenues by a significant margin, adding new vendors and going live with new operators including DraftKings, Golden Nugget Online Gaming, BetMGM and Rush Street Interactive.
The company went live in Michigan for the first time in December through a partnership with RSI and received a license to begin operating in Pennsylvania in February via a deal with betPARX. In May, it signed its first exclusive U.S. content aggregation partnership with DraftKings to provide Supremeland Gaming‘s content to the operator in New Jersey, and it subsequently struck a deal with Golden Nugget to provide casino content in Michigan and New Jersey.
Several other global and local brands are due to launch a partnership with CasinoEngine in the coming months.
These new innovations have come under the watch of new Group Technology Officer Mihnea Dobre, who was promoted from head of IT governance in May.