Betting Ladies and Betr ink strategic partnership to empower women

Betr Betting Ladies Partnership
Image: Shutterstock

Betr is taking steps to ensure gaming has no bounds.

The micro-betting operator has agreed to a strategic partnership with Betting Ladies, a community of women with a passion for sports betting and gaming. As part of the deal, Betting Ladies will promote inclusivity and empowerment within the sports betting industry by leveraging Betr’s reach through social channels. Betr, which also operates a media division, has more than 2.5 million followers in the U.S. across its social channels. 

“We are thrilled to partner with Betting Ladies to empower women in sports betting,” said Betr Head of Media Mike Denevi. “At Betr, we are committed to making sports betting more accessible and enjoyable for everyone, regardless of gender. This partnership allows us to further that mission by reaching out to a diverse audience and providing them with the tools and support they need to succeed.”

The company will create exclusive content for Betting Ladies with a focus on captivating stories in women’s sports and gambling. The two entities kicked off their partnership with a breakdown of Game 5 of the NBA Finals, which ended with the Boston Celtics winning a record 18th title in franchise history. The breakdown is found across Betr’s social channels.

Betr receives new investment

Earlier this year, Betr secured $15 million in strategic equity financing valuing the company at $375 million. Betr, co-owned by social media star Jake Paul and Simplebet co-founder Joey Levy, has raised $100 million since the company launched operations in 2022.

Betr’s latest funding round was co-led by VC firms Harmony Partners and 10x Capital. The round also included existing investors Fuel Venture Capital and Aliya Capital Partners.

Betr’s sportsbook offering is currently live in Virginia and Ohio. Last month, the operator received initial approval from the Maryland Lottery for a sports betting license. Betr has also secured market access in Colorado, Indiana, Kentucky, and Pennsylvania but has yet to go live in those states. Betr exited Massachusetts’ gaming market earlier this year.

The online sportsbook struggled in the Bay State with less than 1% of market share.