Hard Rock Digital and AGS have launched Hard Rockin’ Reels, AGS’s first bespoke slot game to debut in New Jersey.
The title will be exclusive to the Hard Rock Bet platform in the Garden State and is an adaptation of AGS’ popular Mega Diamond title, which was recently ranked as the top-performing online slot game by Eilers-Fantini’s Online Game Performance Report.
Hard Rock Bet has added nearly 1,000 games since launching a proprietary online casino and sportsbook app in New Jersey last August. The brand also operates as a sportsbook in Arizona, Florida, Indiana, Ohio, Tennessee and Virginia.
Grant Williams, Hard Rock Digital’s SVP of Casino, said the brand is “thrilled” to continue to deliver exclusive, on-brand experiences to players.
“We are confident that Hard Rockin’ Reels will be a smash hit. This slot was developed by our world-class in-house team and exemplifies the partnership between AGS and Hard Rock,” said Zoe Ebling, AGS Vice President of Interactive. “This bespoke title, the first in partnership between AGS and Hard Rock, showcases our commitment to top-tier quality and innovation, designed to amp up players and redefine industry standards.”
The deal with Hard Rock Bet in New Jersey is the latest state-specific partnership struck by AGS with an operator. Last month, BetMGM introduced the latest title in AGS’ suite of Rakin’ Bacon slot games in Michigan.
The slot machine and iGaming supplier recently agreed to be acquired by the private equity fund of Brightstar Capital Partners.
Hard Rock Bet continues to make inroads
The new exclusive New Jersey offering in partnership with leading game provider AGS is the latest move from Hard Rock Bet as it continues to leave a footprint in the U.S. market.
Back in April, Hard Rock Digital scored a high-profile partnership with the Florida Panthers NHL team. Hard Rock Bet is headquartered in the Sunshine State and is the jurisdiction’s exclusive operator of online sports betting. The same month, it launched a new SGP Max feature that allows users to build multiple same-game parlays into a single wager.
Earlier this spring, it also sealed a deal to acquire select U.S. B2C assets of 888 as the UK-based operator manufactures a “controlled exit” from the American market. That purchase is expected to be completed in Q4 2024 and 888 is expected to shutter operations in the U.S. by 2025 pending regulatory approvals.
