Sportsbook operator Tipico has launched its proprietary online casino for consumers in the New Jersey market.
The launch marks the second product in the proprietary suite developed in-house for the US market by Tipico USA Technology following the debut of the multi-state Tipico Sportsbook platform in New Jersey and Colorado earlier this year.
The user experience features a seamless login and wallet for existing Tipico Sportsbook users and is available on desktop or as a stand-alone mobile app for iOS and Android.
Adrian Vella, Tipico US CEO, commented: “After many months of investment and hard work by our growing team of developers, we are excited to announce today that the Tipico online casino is now live in New Jersey.
“With a growing number of US states open or regulating legal online casino activity – driving an average of $100m in gross gaming revenue each month per state – this addition to our suite of products will be a key driver of growth for Tipico in North America in 2022.”
The casino will feature popular titles like 88 Fortunes and Monopoly at launch, and will roll out hundreds of games from a wide variety of studios over time including Scientific Games, NetEnt, High5, Everi, Gaming Realms, and Inspired Gaming.
Vella added: “With a portfolio of classic and popular games, the Tipico igaming platform is a natural complement to our sportsbook.
“We are confident that this seamless, multi-state single-sign-on expansion of our product suite will advance our ability to acquire high-quality players in New Jersey and beyond, and retain them for the long-term as we roll out frequent new features.”
For a limited time, new Tipico users will have access to a casino deposit match welcome offer, and current sportsbook users can login with their existing credentials for regular daily promotions like free spins, risk-free play, deposit reload match offers and much more.
Tipico has partnered with Ocean Casino Resort for licensing in New Jersey, and pending future market access, regulatory approvals, and local legislation, the operator plans to expand the online casino product to additional states in 2022.
In September, Tipico announced online market access in Iowa and Indiana through an agreement with Caesars Entertainment.