Boldplay makes its US debut with BetMGM

Screenshot of a Boldplay online slot
Image: BetMGM

BetMGM has expanded its iGaming portfolio with an exclusive partnership with the online slot developer Boldplay.

The Entain and MGM Resorts joint venture will bring Boldplay’s collection of slots, table games, virtual scratch and keno titles to its U.S. customers.

Currently, Boldplay Spins slot titles are available at BetMGM in Michigan, however, the operator plans to launch the titles in its other iGaming jurisdictions pending regulatory approval.

“BetMGM continues to create the best online casino experience for players built on a foundation of exclusive content from providers like Boldplay and in-house produced games from Entain. Boldplay has enjoyed success overseas and we expect it to resonate with players in the states,” said BetMGM Vice President of Gaming Product and Content Oliver Bartlett.

This agreement marks Boldplay’s first foray into the U.S.

The developer’s flagship title Boldplay Spins features a “unique twist” on bonus spins where the slots reels spin both vertically and horizontally to create more winning lines.

“Boldplay is thrilled to announce that we’re teaming up with BetMGM in an exclusive partnership that will see our games be made available in the U.S. for the very first time,” added Boldplay CEO Valli Fragoso. “By joining forces with such a prestigious operator, we’ll be able to raise the profile of our brand in the country as we continue to expand and we’re looking forward to what should be a hugely successful collaboration.”

BetMGM launch Wheel of Fortune-themed slot

In April BetMGM unveiled Wheel of Fortune Triple Extreme Spin inspired by the iconic TV show Wheel of Fortune.

Featuring a reel set that offers 720 ways to win, the slot is available across multiple iGaming states and Ontario via BetMGM Casino, Borgata Online and Wheel of Fortune Casino.

Launched in collaboration with IGT, BetMGM launched Wheel of Fortune Casino which is the first brand-led online casino in North America.

In the same month, BetMGM also launched Excalibur, an online slot that features imagery from the Excalibur Hotel and Casino.