10 Ten Gaming’s sweepstakes site ShweepsCasino prepares for US launch

Image: Shutterstock

U.S. gaming technology company 10 Ten Gaming is preparing to launch its ShweepsCasino.com.

ShweepsCasino.com will offer a free-to-play online casino with the potential to win cash prizes through sweepstakes play. Customers can now sign up to be placed on the wait list ahead of the site’s full launch. The company plans to host a range of slots, casino and arcade games.

Like other sweepstakes offerings, users can play casino-style games without directly betting real money. Once ShweepsCasino.com is live, players won’t have to pay real money to play any of the online casino games hosted on the site but will be able to redeem cash prizes using a premium currency that will be earned via bonuses, events or other rewards unlocked through their free-play activity.

Los Angeles-headquartered 10 Ten Gaming says its social casino platform hitting the U.S. market will be the first step in its vision “to transform the social casino landscape in the U.S. through proprietary innovation and a dedicated in-house team.”

“We’re thrilled to be the first U.S.-based social casino to offer a Vegas-style casino experience with an exciting sweepstakes component,” said Carly Sawers, Head of Marketing at 10 Ten Gaming. “We’re excited to offer something truly unique and look forward to providing a safe and secure environment for customers in the United States to participate in all the fun that social casino has to offer.”

10 Ten Gaming will join the hordes of operators in the sweepstakes-based online casino market in the U.S.

Just last month, the social sportsbook Rebet launched in 47 states across America. Rebet provides its users with access to a slew of betting markets powered by Sportradar and offers peer-to-peer contests with customizable terms using a sweepstakes model as its free P2P betting system.

Michigan pushing back against sweeps operators

However, Rebet does not have market access in MichiganIdaho, and Nevada.

Last September, Michigan Attorney General Dana Nessel issued a notice confirming that Golden Hearts Games, a charity-focused sweepstakes casino, is no longer allowed to operate in the Wolverine State.

Then, in January, the Michigan Gaming Control Board (MGCB) announced it sent cease and desist letters to Stake.US, PredictionStrike, and VGW Luckyland last fall asking them to also cease doing business in the state. That trio of operators no longer offer games in Michigan after they were found to be in violation of MGCB regulations and state law.