Igaming technology and content provider Bragg Gaming Group has entered into an exclusive global content licensing agreement with casino gaming content provider Bluberi.
The collaboration will see Bluberi’s portfolio of land-based content distributed via Bragg’s extensive European and North American network, while also allowing for omni-channel distribution, whereby the same games can be offered to land-based and online operators.
The partnership facilitates Bragg’s content strategy initiative by expanding its exclusive games portfolio, as well as underlining its North American market commitment with a new and extensive catalog of high-quality, localized content.
Bragg CEO Richard Carter commented: “Adapting popular land-based titles for distribution in the online space is an initiative we have already seen huge success with via the games developed by our Wild Streak studio. Bluberi’s slot content portfolio continues to grow in popularity with land-based players, and we are excited to now be able to add their titles to our rapidly growing omni-channel offering.
“Our initial efforts with Bluberi will focus on deploying select titles throughout North America next year before we then expand the reach of their games via our global footprint in Europe and Canada, following the completion of our acquisition of Spin Games later this year. We look forward to working with Bluberi’s team to bring their popular games to the fast-growing online market.”
Based in Las Vegas with more than 25 years of industry experience, Bluberi boasts a library of over 100 titles developed for land-based Class II, Class III, and tribal lottery system (TLS) markets, including titles such as Colossal Dragons and Waves of Fortune.
Content from the firm’s extensive portfolio of slot games will be adapted for the online market by an experienced team led by Doug Fallon, Bragg Group Director of Content and founder of Wild Streak Gaming, the content studio which was acquired by Bragg in June.
Bluberi CEO Andrew Burke added: “Our new partnership with Bragg represents further expansion in the distribution of our player-popular land-based content into the global iGaming marketplace.
“We are delighted to work with their team and to leverage the power of their RGS platforms to ensure that players can access Bluberi content wherever they reside and whenever they please.”