Innovative sports betting tools and markets are driving growth for operators across the country.
The current NFL season, which concludes on Feb. 11 for Super Bowl LVIII, could see more than 73 million people wager on America’s most popular sports league, according to the American Gaming Association. The influx of bettors stems from the authorization of wagering in new states and operators using unique features to separate themselves from the rest of the pack.
The features include live betting markets and same-game parlay capabilities that have led to substantial growth in wagering on the NFL and potential record results on Super Bowl Sunday.
“Reflecting on the evolution of the industry as we look back at the past NFL season, the biggest driver of growth has been the way bettors and sportsbooks have embraced same-game parlays and live betting,” said Tipico Sportsbook SVP and Head of Marketing Brian Becker. “The game-watching experience has become more immersive than ever before, and we expect this to culminate in a record-breaking day for the industry on Super Bowl Sunday as bettors have two full weeks to prepare and get even more creative with their pre-match and live bets.”
The popularity of the NFL along with live betting and same-game parlays has given Tipico strong momentum following its launch of wagering operations in the U.S. in 2020. The Malta-based operator, which is live with betting in Colorado, Iowa, New Jersey, and Ohio, reported its highest handle for the NFL season during the league’s playoff Divisional Round last week.
Tipico expects to report another record handle for the Conference Championships, which saw the Kansas City Chiefs and San Francisco 49ers advance to the Super Bowl. The Chiefs will face the 49ers at Allegiant Stadium in Las Vegas bringing more eyes to the sports betting industry.
“As we approach Super Bowl Sunday, we also expect the festivities in Las Vegas to have a ripple effect across the country and entice more fans to place bets than in years past with the microscope of media and advertising on Vegas culture,” continued Becker.
Tipico is poised for continued growth after Super Bowl LVIII as more sports and leagues outside the NFL emerge as intriguing options for bettors, including pro tennis, which has three majors left on the 2024 calendar following the conclusion of the Australian Open last Sunday.
“Tennis is a sport where we’re witnessing incredible upward trends, largely because of the availability of events and matches and the different areas of the game that users can bet on,” said Tipico CEO Adrian Vella. “As bettor habits mature, we expect more users to learn about the interesting components of this sport and its betting markets.”