An online casino content supplier is launching a new product with a major operator.
White Hat Studios has debuted “Win Spins,” a promotional tool that has an initial exclusive launch with BetMGM allowing the operator to bolster its capabilities for online casino wagering.
Win Spins, which is being offered exclusively through BetMGM for a limited period, is available while playing select games offered by White Hat and provides more opportunities for users to win through a guaranteed number of spins. BetMGM and other operators that eventually implement Win Spins could benefit from increased customer acquisition and retention through the tool.
“While the U.S. online sportsbook sector is driven by innovations and fierce bonusing competition, the digital casino market is trailing behind its ‘older brother,’” said White Hat Studios VP of Gaming Armen Tatarevic. “By introducing Win Spins, we are modernizing the way in which players receive promotional rewards and making them far more enjoyable.”
BetMGM has been granted iGaming market access in five jurisdictions across North America, which include Michigan, New Jersey, Pennsylvania, West Virginia, and Ontario, Canada’s most populous province. It is the largest iGaming operator in the U.S. ahead of FanDuel, which closed Q4 2023 with a 26% market share.
Users of BetMGM’s online casino could gain access to White Hat’s new offering through the supplier’s extensive portfolio of content, which features over 100 titles. White Hat’s titles, which are available in Michigan, Pennsylvania, New Jersey, and Connecticut, include “Peaky Blinders,” “The Goonies,” “Deal or No Deal,” and others.
The London-based company also has a deal with PokerStars to deliver online casino content across all regulated U.S. iGaming markets.
