Hard Rock Bet is providing its online casino players with an exclusive live trivia offering through its partnership with a British gambling software company.
Hard Rock Digital’s sports betting and iGaming brand has agreed to an expanded partnership with Playtech to bring a live trivia game show to players in New Jersey. The deal makes Hard Rock Bet the first operator to launch a live trivia game in the state.
“We’re thrilled to be the first in New Jersey to offer Playtech’s Live Trivia Game Show, and continue to elevate the player experience with cutting-edge, innovative content,” said Hard Rock Digital SVP of Casino Grant Williams. “This exclusive experience will truly stand out in the market and uniquely engage players with our top-rated platform.”
The debut of live trivia in New Jersey builds on a strategic partnership secured in 2024 between Playtech and Hard Rock Bet. The deal has allowed Playtech to provide gaming content for Hard Rock Bet, including live dealer games, slots and card and table games.
Playtech’s live trivia offering provides players with a quiz-based gaming experience that is hosted by gameshow presenters allowing for answers and prizes to be awarded in real-time. The show, streamed via Playtech’s advanced tech platform, will over a variety of languages for players along with designs and themes to customize the user experience.
The trivia game’s prizes are awarded both individually and amongst a group of players.
New Jersey is America’s oldest regulated iGaming market with a competitive network of more than 30 licensed operators. It is considered a standard for regulatory enforcement.
Hard Rock Bet partners with motorsports star
Earlier this month, the sports betting and online casino brand secured a deal with Dale Earnhardt Jr. to make the NASCAR legend a brand ambassador. The deal sees Earnhardt promote Hard Rock Bet and social casino operations offered by Hard Rock Games.
Earnhardt joins soccer superstar Lionel Messi as athlete ambassadors for Hard Rock Bet.
