Bet365 launches down the bayou with Louisiana debut

Spanish moss in a Louisiana bayou
Image: Shutterstock

It was a festive and fat Tuesday indeed as bet365 officially rolled out its online sportsbook in Louisiana. The launch marks the seventh state that bet365 has launched in so far. It also brings the tally of Louisiana online sportsbooks back up to seven now that WynnBet has pulled out of the market.

“Celebrated for its passionate culture and festive spirit, we are thrilled to bring bet365 to Louisiana,” said a bet365 spokesperson. “Now eligible customers from Shreveport to the Big Easy can enjoy our renowned products like amazing Bet Boosts, the fastest in-game experience, and unique Same Game Parlays.”

Louisiana is a unique US market because there are pockets of the state that do not have online wagering. The state conducted a parish-by-parish vote, so bet365 is available in 55 of the state’s 64 parishes.

As it has done in other markets, bet365 will be offering new users the bet $1, get $365 in promos.

What started as a very slow rollout for the European operator continues to pick up steam. After debuting in New Jersey, it took two years for bet365 to launch in a second state, Colorado, last fall. Now, the operator is up to seven states with recently announced plans to launch in North Carolina as well.

Just last week, bet365 unveiled it would work with the Charlotte Hornets to gain access to North Carolina. It is the first operator to announce a partnership in the state.

It is difficult to tell exactly how much traction bet365 is getting in the US, as many of the states it operates in do not break down revenue by operator. Louisiana will not provide further insights either, as it only reports aggregate data.